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Live chat is one of the most popular ways to engage website visitors, help customers, and boost conversations. Add chat to your website in a few easy steps — here’s how. What is live chat and why do you need it? Chat is now one of the most important tools for growing your business. Use it to improve user experience and provide customer support in real time.  In 2022, adding live chat to your website has never been simpler. Get started with chat in just a few clicks — no technical skills needed. What Is Live Chat?Why You Should Add Chat to Your WebsiteHow to Add Live Chat to Your Website What Is Live Chat? Live chat is a digital communication tool that businesses use to interact with customers one-on-one. Anyone can add a live chat widget, or chatbox, to their website.  Live chat tools allow you to connect with

Chatbots save time for your digital marketing, sales, and customer support teams. They also help build more meaningful customer experiences. So, how can your business make use of chat in your communications strategy?  To give you some ideas on where to use chatbots and how to drive tangible business outcomes, we’ve collected the 17 best chatbot examples. Take a look! How to Use These Chatbot Examples in Your Conversational Strategy Chatbots are everywhere. WhatsApp bots, virtual assistants, SMS bots, Facebook Messenger chatbots — they help book appointments, choose the right pair of shoes, inform users of your opening hours, and much more. Wherever prospects and customers need instant assistance, chatbots come in handy. But let’s get more specific. Here are the most common use cases of chatbots: Marketing: creating awareness, sharing promo codes, engaging new audiences with interactive content, and generating leads Sales: helping prospects choose the right products, qualifying

Instagram Direct Messaging API opens up Instagram for business use. It lets you connect your business Instagram account to a CRM or another marketing tool and manage conversations more efficiently.  In this post, we’ll guide you through how to set up Instagram Direct Messaging API. By the end, you’ll be able to connect Instagram messaging to your business tools and create a centralized system for managing customer communications. What Is the Instagram DM API? Instagram Direct Messaging API is a collection of Graph API endpoints that lets you connect your professional Instagram account to a third-party app, e.g. a CRM system or a marketing automation platform, to receive and send Instagram messages from its interface. Basically, it helps you streamline customer communication workflows through your preferred application. If you use Messenger API for Instagram, you don’t have to switch between the Instagram interface and your live chat software to handle

Facebook Messenger drives a lot of opportunities for business. With this single channel, you can lead customers through the entire buyer journey and deliver exceptional ecommerce experiences.  Wondering how it works? We’ve prepared the ultimate guide to using Facebook Messenger and included some powerful real-life examples. Let’s take a look! Is There a Business Version of Facebook Messenger? Facebook Messenger for Business is more than a regular messaging app. It’s a powerful business tool with marketing, sales, and customer support capabilities. All these features can be unlocked with free and paid Messenger tools for business. There’s no dedicated business version of Facebook Messenger, but there’s a collection of tools helping businesses interact with their audiences like sponsored messages, chatbots, Facebook Pay, and polls. Messenger’s capabilities for business started with paid mass campaigns and customer service. Now, it’s a comprehensive business solution that you can use not only to attract audiences

Looking into the best ways to use live chat for business? Smart choice! Live chat gives you a competitive edge and makes so many creative marketing ideas possible. People love using live chat to communicate with businesses because it’s fast, convenient, and efficient.  Millennials, the age group in its prime as workers and consumers, love live chat support. 73% prefer it to email and 44% over phone calls. So whether it’s for B2B or B2C, you’d better offer that live chat widget on your site. Live chat is not just a help desk tool for answering customer questions, however. Your conversion rates will benefit from the direct channel for customer interactions. According to Forrester, site visitors who use web chat are 2.8x more likely to convert than those that don’t.  Let’s look at 9 creative ways you can use live chat for business. Live Chat For Business: 9 Best Practices

Implementing a chat widget is a way to increase your order value by 60%. Without a doubt, you need to have one on your website. The question is, should it be a chatbot or a live chat? Choosing between these two isn’t easy. Both chatbots and live chat offer a number of benefits, resulting in a positive customer experience and increased profits. However, each comes with its challenges and limitations. In this article, we’ll show you how live chat solutions and chatbots differ, highlight the pros and cons of each option, and help you choose the right solution for your company when looking to get started with conversational marketing. The Difference Between Live Chat vs Chatbot First, let’s define live chat and a chatbot. Live chat is a customer communication solution embedded оn your website. It’s a tool for direct messaging through which site visitors get instant support from customer…

Live chat isn’t a new marketing tool. It’s becoming more and more popular as customers prefer it over other communication channels. Maybe you’re also considering adding it to yours but not quite sure? Nowadays, every small business needs an online presence and time’s precious. This is where live chat comes in to help you serve your customers. But first, what do we mean by live chat and how does it work? What is Live Chat? Live chat is a way of communicating with customers through a messaging widget on your website. It’s like instant messaging that you’re used to on Facebook Messenger, Instagram DMs, WhatsApp, etc. but between a business and website visitors.  Live chat is a customer service and marketing communication channel similar to email, but in  real-time. People can ask questions and get help in a chat box on your site. Or you could proactively engage them via…

You definitely interacted with them while shopping online or looking for another tool for your business. Chatbots seem to be everywhere… … Except on your website. You haven’t implemented one yet and don’t know whether it’s worth it. You may even remember a negative experience you personally had when a non-functional bot couldn’t help you and made you go shop somewhere else instead.  So is implementing a chatbot a good idea for your business? How exactly does the technology work? Can you do it without any coding or API skills? Find the answers to all these questions in the detailed overview of chatbots below. What Is a Chatbot? A chatbot is a virtual assistant communicating with your audience via a computer program. It can proactively start chats, answer user questions, create tickets, and automate other tasks without any human intervention.  Instapage’s chatbot You can implement a chatbot on your website…

What happens when a site visitor cannot find an answer to their question on a webpage? They leave… or ask it through a live chat widget. Live chat is an essential communication tool for companies of any size. If you’re here, you understand the importance of live chat for business. Let’s jump to the key features to look for in a live chat widget. How a Chat Widget Works on Your Website A live chat widget is a popup chat box embedded on your site where visitors can get assistance from customer support agents or bots (or both!). The chat window replaces email for customer support queries and can also serve as a sales channel. You don’t have to be tech-savvy to implement one on your site. All you need is good live chat software. It’ll give you a customizable widget that you can install in a few clicks. Below…

What might happen if you fail to choose the right chatbot for your website? Prospects won’t get answers to their questions, customer satisfaction will drop, and your competition will thrive. To avoid these issues, it’s best to carefully choose quality chatbot software from the very beginning. There are chatbots for every taste and budget: dedicated AI-powered solutions, hybrid chatbots, and simple rule-based customer service chatbots. Often, chatbot functionality is built in business automation platforms, allowing you to streamline all the marketing, sales, and customer service processes with one app. What’s the right choice for your company? To help you answer this question, we’ve compiled a list of top chatbot software solutions and highlighted their advantages as well as some pitfalls. What is Chatbot Software? A chatbot is an application capable of conducting online conversations with humans (read: your website visitors). Communications are performed via a chat widget that’s typically installed…