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You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you’re “volunteered” to do it. And you’ve got to make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow. I’ve been in that situation before, and I was terrified. Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. In this post, we’ll teach you how to create an email newsletter your customers will enjoy reading. Want to ace your new email newsletter project, or rejuvenate an old one? Beloware 10 things you need to make sure to do.…
With only 16% of consumers carrying cash and the popularity of ecommerce, if you don’t have a payment processor for your business, you’re missing out. In this post, we’ll talk about the software options available for accepting payments online — including some free options, and how payment processing can help streamline your business processes and increase sales. But first, let’s cover the basics of how payment processing works. What is payment processing? A payment processor is a company that facilitates electronic payments (credit card, digital wallets, ACH) between a business and the bank. Essentially payment processors handle all of the backend logistics between merchants, banks, and credit card companies that enable businesses to accept payment. How does payment processing work? When you shop at a retailer and pay with a credit card, the payment processor works in the background to authenticate and complete the transaction, moving the money from your…
Have we hit the post-pandemic checkpoint? Online traffic is stabilizing and the global eCommerce growth rate is expected to slow to 12.2% – a dip compared to 16.3% in 2021. Marketers are still operating in unknown eCommerce and retail territory with the latest challenges: inflation and its impact on consumer behavior, the re-emergence of brick and mortar stores, and the effect of current world affairs. These offer both risks and opportunities for brands. But the acceleration of businesses having to adapt and innovate their marketing strategies continues to intensify its momentum. It’s got the marketing industry occupied with two major questions: How will the retail and e-commerce sectors continue to evolve post-pandemic? How must marketers adapt their marketing strategy to respond appropriately to the change? Here are eight post-pandemic trends that marketers need to have on their radar. 1# Inflation As A Risk Factor: Consumers Are Becoming More Cost-Conscious The…
As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes to the existing data collection ecosystem will create uncertainty around the future of marketing, and make some marketers fearful about how their current strategies will perform in a privacy-first world. But a privacy-first world doesn’t inhibit a company’s ability to know and better serve their customers — it improves it. A privacy-first world is a world in which creating and maintaining relationships directly with your customers is the only way to truly understand them. Here, we’ll explore how the future of privacy will impact your business. Plus, how you can prepare for it. What is a…
SMS is an essential marketing channel for all kinds of businesses. But, it can be tricky to nail down what kind of message is appropriate for SMS, and what kind will annoy and drive away your customers. Read this post for five incredible SMS marketing examples of messages your audience actually wants to read. Everyone likes getting gifts. But everyone also has that one weird family member. You know, the one who makes you ugly crocheted “fashion statements” for Christmas and gets you underwear for your birthday. Usually, they have good intentions, but they’re probably unaware and out of touch with what people actually want. In short message service (SMS) marketing, many brands, unfortunately, become just like your Great Aunt Margaret. Someone told them that “Those hip young people like text messages,” and they started sending SMS marketing messages that are the equivalent of a crocheted necktie and tighty-whities. According…
If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more. There’s no strategy like video marketing for educating, generating leads, and converting customers. Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn? Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone. But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to…
Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. It’s important not to confuse small business SEO with local SEO, as local helps businesses appear in location-based searches vs. general results. However, some small businesses may hope to leverage local traffic, so, if this is you, your small business strategy will include local steps. We’ll discuss this further below. Is SEO good for small businesses? SEO is critical for small businesses as it helps you generate organic traffic without spending money on advertisements in SERPs or other channels. When your site shows up in search rankings, you become competitive and drive more traffic, which, in turn, helps you generate engagement,…
You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” The key to a successful interview is preparation, so it’s important to look up interview questions so that you can go to the interview with your answers already in mind. This will boost your confidence and increase your chances of a second interview, as well as help you get the job. To help you along, I’ve put together a list of common interview questions and some tips to craft winning answers. Want to jump to a specific question? I’ve got them linked for you below: “Tell me about yourself.” “Why do you want to work for this company?” “Why are you the best person for this position?” “What are…
Are WhatsApp broadcasts legal, you ask. Before, WhatsApp allowed only transactional messages and guarded against any bulk messaging. Now, they’ve released the WhatsApp Business API to expand WhatsApp’s marketing capabilities and added a new, non-transactional message format perfect for mass messages. With the API, promotional WhatsApp newsletters or broadcasts are legitimate and easy to send. Let’s look into how your business can use them to reach and engage customers. What is a WhatsApp Newsletter? A WhatsApp newsletter or broadcast is a one-to-many message a business sends to its WhatsApp opt-in contact list. By nature, it’s a mass message just like a promotional email. But WhatsApp end users see it as an individual chat with your business and if they respond, it’ll be one-to-one communication. Basically, it’s similar to bcc emails where recipients don’t see who else got the same email. WhatsApp newsletters have nothing to do with WhatsApp group messages…
According to statistics, automated emails generate 343 orders for every 1,000 promotional emails sent, compared to 72 for a standard email marketing campaign (source). Yet marketers don’t use Email Marketing Automation as much as they should: automated messages represent, in fact, only 2.2% of email submissions. Learn more about this approach and the tools that let you automate your campaigns. If you do email marketing, you definitely spend a large part of your day on email campaigns, often performing repetitive tasks that don’t bring real value to your mailings. There is a way to bypass these processes, without harming the results of your emails, and actually improving their performance. It’s called Email Marketing Automation. With the right tools, you can take advantage of Marketing Automation to automate your promotional emails (and not only!), freeing your marketers from performing the same tasks for every single contact on the mailing list. Let’s…