Top Deliverability’s Blog
HubSpot: Visual Identity Systems: What They Are & Why They Matter
- May 31, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a engaging blog:
When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system. To create a visual identity system, you need all the visual elements that the brand has. The visual identity system’s basics are a strong brand guide and its implementation tasks. The ultimate goal of this system is to turn all the brand assets into principles that all the content team can follow to make sure that the online presence is aligned with the original brand concept. Visual Identity System Benefits A visual identity system is a way to make things…
Read the original here: Visual Identity Systems: What They Are & Why They Matter
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