Sales and Marketing
All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while others may initiate a conversation with a chatbot. As your goal is to create a customer experience that speaks to customer needs, you want to know which channels they prefer. Read on to discover new HubSpot Blog insight about customer communication preferences with their favorite businesses. Customer Communication Preference Statistics How Customers Prefer to Learn About Products A HubSpot Blog survey asked respondents how they prefer to interact with companies when looking for information about a product or service. 46% said they prefer to review its content (videos, commercials, blog posts, images, etc.), 15% follow or visit its social media accounts, and 9% go to the company’s physical store and read reviews on review sites or social media pages. Data Source 1. Reviewing Content…