Event Marketing
I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts your FOMO into overdrive. But as a marketer, I also see the benefit of pop-ups from a business perspective. They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. That said, pulling off a pop-up event is no easy feat. Here, we’ll discuss how to find the next big pop-up shop idea, how to run and market one effectively (from HubSpot’s Events team), and the 19 best pop-up event examples for inspiration. Let’s dive in. What is a pop-up shop? Pop-up shop ideas How to do a pop-up shop Tips for Running and Marketing a Pop-Up Event, from HubSpot’s Events Team Examples of pop-up shops fo r inspiration Consumers love the lure of exclusivity, and brands
Before you figure out how to get sponsors for an event, the first question you need to ask yourself is: “What kind of event am I holding?” There are two main kinds of nonprofit events. The first is what is known as a “friend maker,” in that the goal isn’t so much about raising money — you may even discover after the fact that you lost money in the short term. A friend maker event is designed to create relationships within the community with a long-range goal of finding donors for your nonprofit or building relationships. The second kind of event (and the one most development teams are interested in organizing) is a fundraiser. The purpose of these events is to raise capital to support the programs and administrative costs that go into carrying out your organization’s mission. For fundraisers to be successful, it’s essential that you secure funding from…
Do you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full. You would spend weeks planning what you’ll wear, imagining the gifts you’d receive, chalking out the menu and getting excited about the games you’d play. But what would happen if you forgot to send the invites? No, no let’s not even imagine the catastrophe! The simple point I’m trying to make (while also realizing how old I’ve become!), is that an event, no matter what it is, is only as successful as the turnout of invitees. While, here’s hoping that your personal party guests are polite and excited to turn up, as a business or nonprofit you can’t rely on hope alone. Event Marketing lies at the very core of the success of an event. Unless you really put some thought behind your event…
Crafting a one-page event website that generates countless registrations takes imagination, creativity, and some good old-fashioned common sense. You don’t just want potential attendees to be interested — you want them to be inspired to learn more, click through, and to sign up and attend your brand’s event. In this post, we’ll explain why you need an event website and how to build one for your business. We’ll also throw in some examples of successful event websites as well as a few templates that you can use to get started. Why should you create an event website? An event website is a great way to get people interested in your event. While it’s a good idea to advertise for your event on your primary website, there’s typically not enough space to cover all the details without cluttering your site and making it difficult to navigate. By creating a one-page event…
INBOUND 2021 — hosted with love by HubSpot — is a fully immersive, online experience that gives you access to transformative business trends, proactive conversations, and key actionable takeaways that future you will appreciate. INBOUND has been hosted by HubSpot for over ten years, and is one of the world’s largest marketing conferences, attracting more than 26,000 attendees from 110 countries. But this year, INBOUND is especially unique — as it’s built with remote work in-mind, so you can learn from anywhere with audio sessions, meetups, and on-demand content. Additionally, you’ll hear from Oprah Winfrey, Spike Lee, David Chang, and more. Here, let’s explore five reasons you’ll want to attend INBOUND 2021, according to HubSpot’s Global Events team. 1. BLACK@INBOUND Black@INBOUND is a global community that gathers Black professionals across industries to grow and network. HubSpot customer Devyn Bellamy first founded Black@INBOUND at INBOUND to find and connect with other Black…