email marketing strategy
So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.
So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.
The global spam volume per day reached its highest number in July 2021. Out of 336.41 billion messages, almost 283 billion were delivered in spam. This means that a huge number of messages will probably never get seen because people simply don’t have the time to check their spam folders every day. The numbers are devastating. According to Spam Laws, 45% of the emails sent around the world suffer from poor email deliverability and go to the spam folder. This is a nuisance for both parties and, if it happens to you, it can ruin all the effort you put into creating those emails, building your email lists and sending them out. What is email deliverability?9 pitfalls that kill your email deliverabilityNot using an email marketing toolGathering subscribers the wrong wayOvercrowding emails with visualsSending without custom authenticationSending emails that are too small or too largeOnly using single opt-inSending from a…
Just recently we launched a series of articles that walk you through creating your best emails yet. If you didn’t get a chance to review them, go back and do so! You’ll learn all about buyer behavior and the psychology that’s the root of it all. You’ll also find out why CTAs are so important, why some fail, and what’s the best way of using them. Once you’re done, come back for this final part of your guide to the best emails! Email StructureTypes of LeadsDirect LeadsIndirect Leads3 Steps to Your Best Emails Email Structure Every successful email has 3 parts: LeadBodyClose The lead is the attention grabber. You have to get your reader’s attention in less than 5 seconds. The body is where you present the benefits of your product. The close is where you’ll put your call to action. Just because every successful email has 3 sections doesn’t…
Are you an email marketer looking for some extra tips and pointers to move your emails from good to great? Or maybe you have your own service agency and you’re looking for ideas on how to teach your clients how they can get better at email marketing. Or maybe you don’t know anything about email marketing…and you want to learn. Either way, this blog post will help you! Regardless of who you are or your level of experience, we promise: you’ll come away with practical tips on how to get started and how to get better. Keep reading! First of all, let’s make sure that we’re all on the same page. Let’s understand what email marketing is not. Email marketing is not hard selling. And it’s not fake scams. Email marketing circles around relationships. Think about it – why do you write an email? You write an email because you…
Inbox Insights 2022: Benchmarks, trends, and opportunities for the modern email marketer How do you feel when you look at the results of your email marketing efforts over the last year? According to an industry survey from Ascend2 and Mailjet, 72% of marketers would call their email strategy only somewhat successful. So, what does it take to be a very successful email marketer? In this exclusive report, we’ll explore the ways best-in-class marketers approach email marketing. How important is email to their overall strategy? What trends are they pursuing? What are their biggest challenges, and how are they measuring success? We’ll answer those questions and more inside the pages of Inbox Insights 2022 from Mailjet. Get advice from email experts and develop ideas to enhance and optimize your team’s strategy. In this report, you’ll find: ● Survey results from marketers who call their email programs “very successful.” ● The top…
It’s that time of the year again – all business owners, especially those in the ecommerce marketing space, probably starting to send a high volume of emails. Every year at Maropost we see at least a 200% increase in send volume over the holiday season compared to other times. Just last year we processed more than 429 million emails during the Black Friday & Cyber Monday season. Over the past few weeks, we shared a couple of holiday-related tips aimed at boosting sales this season. In this blog, we’ll talk about a marketing strategy that will help you achieve high deliverability rates, maximize your ROI on your holiday emails and minimize cart abandonment during this busy shopping season. Keep reading for the best holiday sale checklist! Begin NowSend Relevant & Valuable Content Stand Out from the CrowdUtilize Gmail AnnotationsOptimize for MobileTry SMS Don’t Stop Me Now Geek Out a Bit Avoid…
Email marketing is one of the oldest and most reliable mobile marketing strategies out there. With the right elements in place, emails could be your ultimate weapon in marketing and improving your marketing campaign. But wait…what is email marketing automation? Email marketing automation is basically sending out email campaigns automatically based on triggers (or automation workflows), categories, segments and schedules you create and set. You no longer have to type and send out a hundred emails every day manually (very time-consuming!). Instead, with automation you can arrange a set of messages and schedule them for a particular audience. A successful email marketing automation strategy can: Boost engagement along the customer journey Increase revenue Improve efficiency Are you excited yet? Now you might be wondering asking: “How can I build a successful email marketing automation strategy?” There are several different ways to do this, but we are here to give you the best. Here are five…