Top Deliverability’s Blog
Maropost: 9 Common Email Deliverability Pitfalls to Avoid
- June 1, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Maropost
Maropost just issued a new brilliant blogpost:
The global spam volume per day reached its highest number in July 2021. Out of 336.41 billion messages, almost 283 billion were delivered in spam. This means that a huge number of messages will probably never get seen because people simply don’t have the time to check their spam folders every day. The numbers are devastating. According to Spam Laws, 45% of the emails sent around the world suffer from poor email deliverability and go to the spam folder. This is a nuisance for both parties and, if it happens to you, it can ruin all the effort you put into creating those emails, building your email lists and sending them out. What is email deliverability?9 pitfalls that kill your email deliverabilityNot using an email marketing toolGathering subscribers the wrong wayOvercrowding emails with visualsSending without custom authenticationSending emails that are too small or too largeOnly using single opt-inSending from a…
Continued here: 9 Common Email Deliverability Pitfalls to Avoid
P.S. Do you need help with Maropost? check our Email Service Provider Handbook or Ask for a Consultation
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