storytelling
Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into loyal customers. Whether you’re writing for your website, blog, social media profiles, presentations, or online offers, the framework discussed below will help you gain confidence in storytelling and start telling better stories in business and in life. Let’s get started. Why use a storytelling framework? As content strategists, we should spend a lot of time thinking about the importance of storytelling in marketing, but we don’t — mainly because it’s so intimidating. The pressure-filled process of creating a framework and telling a story can keep a lot of people from even making an attempt. When the subject comes up, we
You can’t knock the power of small business storytelling. From generation to generation, storytelling is the primary way of passing down traditions, beliefs, and important family history. Stories can energize us, empower us, and unite us around a shared cause. If stories are so powerful, then it only makes sense for you to unlock the power of small business storytelling in your marketing. How To Unlock the Power of Small Business Storytelling In our upcoming Constant Contact webinar – 5 Tips to Level Up Your Email Marketing Efforts – we will be exploring different tactics small business owners like you can use to get more out of each email send. Register Now One of those tactics focuses on the words you use in your email campaigns to drive action. It’s pretty common for business owners to get stuck with writer’s block – unable to type a single word because they
Storytelling is an art. Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling is a crucial part of the most successful marketing campaigns. It sets vibrant brands apart from simple businesses and loyal consumers from one-time, stop-in shoppers. It’s also the heart of inbound marketing. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. That’s why we’ve compiled this guide, to help you discover and understand storytelling and weave gorgeous, compelling tales for your audience. Pick up your pen, and let’s dive in. Because storytelling can take so many forms, it can be a challenge to create a good story. Here are
Storytelling marketing is all about engaging your audience and deepening their relationship with your brand. The power of storytelling is timeless. As a marketing strategy, it probably dates back to the cavemen. Gronk persuaded Zug to trade for his bearskin by telling the heroic tale of how he felled the animal. People want to hear a good story. In some ways, they need it. Stories help us make sense of ourselves and our worlds. Storytelling is an important skill — and it’s one that you already have hard-wired into you. You just need to activate and refine it. What is storytelling marketing? Storytelling marketing is the art of communicating your brand’s goals and engaging your audience through a story. If you break the term down into its elements, each one tells you something important about how to make it work for you: Story. Give an account of significant moments, aspirations, outcomes, and
Help your heroes find their way What can Star Wars, Harry Potter, and countless other stories tell us about customer communication strategies? As it turns out, many of your favorite stories hold powerful secrets that can help you connect with your target audience. In a world full of digital distractions, the brands that are able to effectively move people along a cohesive customer journey stand the best chance of earning attention, sales, and loyalty. But first… you’ve got to get your story straight. The customer is the hero. So, what kind of role do brands play along the way? In this new ebook, we’ll explore the intersection of the customer journey and the hero’s journey. You’ll meet a young couple facing a major life change, and discover how omnichannel communication guides them through their story towards a happy ending. In this ebook, you will find: What Luke Skywalker has in…