Happy birthday email campaigns use automation and customer data to nurture relationships with customers. Learn how to create birthday emails. The post Celebrate Customers With an Automated Happy Birthday Email Campaign appeared first on SendGrid.
Every marketing campaign centers around a specific goal, like encouraging recipients to make a purchase. And one of the most important email elements to help you reach that goal is the call to action (CTA). At first glance, a CTA might seem simple, but it takes intentional strategy and email design to ensure that this […] The post How to Create Effective Email CTAs [7 Best Practices + Examples] appeared first on SendGrid.
Getting started with email marketing and unsure where to start? Check out the top 30 terms that email marketers need to know. The post 30 Email Marketing Industry Words You Need to Know appeared first on SendGrid.
You’re the architect, but we’ll provide the building blocks you need to grow your email program and make it to the inbox this Black Friday. The post 13 Tips to Prepare Your Email Program for Black Friday Success appeared first on SendGrid.
Ever wondered if there’s such a thing as overtesting? Learn the answer and more from an email deliverability expert at Inbox Monster. The post Ask the Expert: Brad Van der Woerd, Head of Customer Experience, Inbox Monster appeared first on SendGrid.
Creating an effective newsletter can help make engaged and lifelong customers. Learn how to write a great email newsletter with our tips. The post How to Write a Top-Notch Email Newsletter (22 Tips) appeared first on SendGrid.
Want to know how to ensure secured embedded links when you send email? Learn how with SSL click tracking for optimal link tracking. The post How to Set Up SSL Click Tracking appeared first on SendGrid.
What happens after you send your email? Does it go to the inbox or the spam folder? Learn how seed testing provides the answers you need. The post The Power of Seed Testing appeared first on SendGrid.
Following your customers’ journey with your marketing emails can help extend your relationship. Learn more about the customer journey in email marketing. The post The Customer Journey in Email Marketing: A Guide appeared first on SendGrid.
Gen Z is an increasingly important consumer group, but they’re often lumped in with millennials. Learn how to market to Gen Z through email. The post Strategies for Marketing to Gen Z appeared first on SendGrid.