Email Deliverability
Table of contents Email Deliverability Statistics: Email Delivery Rates per Senders (ESPs) Email Deliverability Statistics: Email Delivery Rates per Mailbox Providers (ISPs) Email Deliverability Statistics: Inbox Placement Rates per ISP: Q1 2024 vs Q4 2023 Email Deliverability Statistics: Spam Placement Rates per ISP: Q1 2024 vs Q4 2023 Email Deliverability Statistics: Email Delivery Rates per Volume Email Deliverability Rate: 1 – 10,000 Emails per Month Email Deliverability Rate: 10,001 – 50,000 Emails per Month Email Deliverability Rate: 50,001 – 200,000 Emails per Month Email Deliverability Rate: 200,001 – 1,000,000 Emails per Month Email Deliverability Rate: 1,000,000+ Emails per Month The Takeaway In an attempt to secure their users from unwanted email communications, Internet service providers (ISPs) update their email filtering rules and introduce new standards for email senders. From one side, it makes the recipients’ life easier; from the other side, it requires a more thoughtful approach to email campaigns
Table of contents What Is a Seed List in Email Marketing? What Is Seed Testing? What Are the Benefits of Seed Emails? Types of Seed List Deliverability Tests 1. Manual Test. 2. Automatic Test. 3. Proxy Test. Closing Thoughts What Is a Seed List in Email Marketing? Briefly, a seed list definition is a series of email addresses that you send a letter to before sending it out to your target audience, which allows you to test your message in different conditions. This way you can see how your email will look and interact with different services and providers before you actually send it out. Initially, companies created mailing lists using the personal email addresses of employees. Later, they started using special test accounts for email marketing. Nowadays, businesses prefer practicality and cost-effectiveness by using special spam testing solutions that have their own built-in seed lists. So, let’s take
*Once upon a time, in the vast realm of digital marketing, there existed a challenge that every savvy marketer faced – the enigma of email optimization. The quest for delivering messages straight into the coveted inbox, capturing attention, and avoiding the treacherous spam folder was no easy feat. However, amidst this challenge, a knight in shining armor emerged – GlockApps, armed with a suite of tools destined to transform the fate of email campaigns.* The Landscape of Email Optimization: A Perilous Journey In the kingdom of digital communication, where attention is scarce and competition is fierce, the art of email optimization reigns supreme. It’s a multifaceted endeavor, requiring meticulous attention to every detail to ensure messages not only reach their destination but captivate and convert. Our story begins here, in the heart of this challenging landscape. GlockApps: A Comprehensive Solution Fit for a Hero 1. Inbox Insight: Illuminating the Path
November 2, 2023 Estimated reading time: 13 minutes Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation. During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable guidance. The key insights derived from the presentation: The key insights derived from the presentation: Mandatory Authentication: Authentication is an indispensable element in the realm of email deliverability. Maintain Pristine Email Lists: The cleanliness of your email list is of utmost importance. Sub-Domain Separation: Categorizing different types of emails under distinct sub-domains is a tactical approach. Understanding Recipient Email Providers: Being well-acquainted with the email providers of your recipients is invaluable. Prioritize Opt-In Subscribers: A foundational practice in email marketing is the
You may know it as ham. Or bacon (spelled ‘bacn’). I guess email marketers have a penchant for meat products. Most people, however, just call it graymail. Never heard of it? I hadn‘t either until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Here’s what I learned. What is graymail? Graymail vs. Spam Graymail vs. Graylisting Where does graymail go? How does graymail affect email marketers? What is graymail? Graymail is an email you opt to receive but never open or click through. For example, let‘s say you’re shopping, and the cashier asks during checkout if you’d like to submit your email address to receive deals in your inbox. While you initially said yes, you eventually grew weary of the subsequent emails from the store and no longer interacted with them. They then become graymail. Graymail can include newsletters, promotional emails, announcements
Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023. Table of Contents 1. Introduction 2. Understand Your Audience 3. Create Catchy Subject Lines 4. Personalize Your Emails 5. Segment Your Email List 6. Optimize Email Frequency 7. Use Eye-catching Images 8. Keep Your Emails Mobile-friendly 9. A/B Test Your Emails 10. Provide Value 11. Clean Up Your Email List 12. Use Urgency and Scarcity 13. Implement Social Proof 14. Use Emojis in Your Subject Lines 15. Run Deliverability Test 16. Conclusion 17. FAQs 1. Introduction Email marketing remains one of the most effective ways of reaching your target audience. However, in order to achieve your marketing goals, you
Did you know that there are over 1.5 billion Gmail users all over the world? Chances are that a large portion of your email list consists of Gmail contacts. But are your emails reaching the Gmail primary inbox? Find out if your email was delivered to the Gmail Primary Inbox, Promotions Tab, or Spam Folder Check Your Gmail Delivery In the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages. If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages. Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost
Table of ContentsAre Your Emails Getting Delivered?9 Email Writing Best Practices that Drive Email Program Growth#1 Your Email List Contains Humans, Not Contacts#2 Maintain a Professional Image#3 Keep your Email Short, Sweet, and to the Point#4 Optimize your Email Subject Line#5 Leverage your Preview Text#6 Create a Simple but Effective Call-to-Action (CTA) button#7 Use your “unsubscribe” footer to your benefit#9 Test email deliverability before hitting SendCold Email Template ExampleConclusion Email marketing is a leading source of revenue in the digital marketing space. It has helped millions of companies build relationships with their customers and promote their expertise to increase sales. Despite the fact that some people may believe that email is underrated compared to other marketing channels such as paid advertisements, it is definitely not underperforming. Email marketing has the highest return on investment for every dollar spent ($36 for every $1). As society shifts to a more digitized world
We all know the benefits of email, but we should also be aware of the risks. The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. That’s why email defenses are always getting stronger: to protect recipients […] The post How to Send a Secure Email for Access and Delivery appeared first on SendGrid.
The global spam volume per day reached its highest number in July 2021. Out of 336.41 billion messages, almost 283 billion were delivered in spam. This means that a huge number of messages will probably never get seen because people simply don’t have the time to check their spam folders every day. The numbers are devastating. According to Spam Laws, 45% of the emails sent around the world suffer from poor email deliverability and go to the spam folder. This is a nuisance for both parties and, if it happens to you, it can ruin all the effort you put into creating those emails, building your email lists and sending them out. What is email deliverability?9 pitfalls that kill your email deliverabilityNot using an email marketing toolGathering subscribers the wrong wayOvercrowding emails with visualsSending without custom authenticationSending emails that are too small or too largeOnly using single opt-inSending from a…