ESP
Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or streaming services, the key to profitable growth for any organisation is reaching the right audience, at the right time, with the right messaging. But what is the ultimate cost of getting your marketing approach ‘wrong’? There are over 7.9 billion people on the planet and counting. Approximately 4.6 billion of us are internet users. But assuming that you’ll be able to reach all of them, or even that your product or service is relevant to them, it’s likely to cost you in time, money, and reputation. Raising the profile of your business, whilst keeping marketing costs down and profits high, is part of every business owner’s dream, right? Defining your specific goals and the problems that sit in the way of you realising them is often the first and…
Have you ever gone to see a movie that got worse as you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it? Psychology refers to these examples as escalation of commitment and sunk cost theory, where we continue to do something without value because of the effort or cost we’ve already put into them. In the marketing world, pulling the plug on a campaign can be extremely difficult, especially when you and your team have put a lot of work into it. But sometimes, it’s for the best. In this post, we explain 10 signs it might be time to pull the plug on your marketing campaign. 10 Signs It’s Time to Stop Your Marketing Campaign No two campaigns are…
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. Making them from scratch can be especially intimidating. While we won’t argue with that, we will say that the advantages of leveraging Excel’s functionality to organize information and streamline tasks are unparalleled. To help those of you looking for a way to sharpen your skills, we’ve put together a detailed list of ways you can start using Excel to simplify your marketing tasks. Complete with templates, these suggestions will have…
Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role. With only six seconds to demonstrate your qualifications for a position, every detail counts – including the font you use. The question is, what are the best resume fonts to pass the six-second scan? We asked HubSpot recruiters to reveal the seven best fonts for your resume as well as what they consider in terms of design in general, so your resume can stand out in the pile. Best Fonts for Resumes Does your resume font even matter? Worst Fonts for Resumes Ideal Resume Font Sizes Featured Resource: 12 Free Resume Templates Download Now With only six seconds to demonstrate your qualifications for a position, every detail counts. To evoke a sense of style, professionalism, and uniqueness, it’s critical you put effort and consideration…
What happens when a site visitor cannot find an answer to their question on a webpage? They leave… or ask it through a live chat widget. Live chat is an essential communication tool for companies of any size. If you’re here, you understand the importance of live chat for business. Let’s jump to the key features to look for in a live chat widget. How a Chat Widget Works on Your Website A live chat widget is a popup chat box embedded on your site where visitors can get assistance from customer support agents or bots (or both!). The chat window replaces email for customer support queries and can also serve as a sales channel. You don’t have to be tech-savvy to implement one on your site. All you need is good live chat software. It’ll give you a customizable widget that you can install in a few clicks. Below…
With Father’s Day just around the corner — June 19th — now’s the time to start sending Father’s Day email campaigns to showcase your best gift ideas for dad. Despite being a smaller spending holiday than Mother’s Day, Father’s Day remains a key sales opportunity for ecommerce businesses and marketers. Just take a look at the numbers. The National Retail Federation (NRF) estimates Father’s Day spending at $171.79 per person. Moreover, 76% of consumers plan on celebrating Father’s Day with family and friends. As with any gift-giving holiday, email marketing opportunities are ripe for the taking. What Type of Business Should Send Father’s Day Emails? With the right messaging, any brick-and-mortar retailer or ecommerce store can benefit from this gift-giving holiday. Whether you’re a small business or an established retail chain, consumer holidays are central to any B2C email marketing strategy, and Father’s Day is no exception. Are you selling…
What might happen if you fail to choose the right chatbot for your website? Prospects won’t get answers to their questions, customer satisfaction will drop, and your competition will thrive. To avoid these issues, it’s best to carefully choose quality chatbot software from the very beginning. There are chatbots for every taste and budget: dedicated AI-powered solutions, hybrid chatbots, and simple rule-based customer service chatbots. Often, chatbot functionality is built in business automation platforms, allowing you to streamline all the marketing, sales, and customer service processes with one app. What’s the right choice for your company? To help you answer this question, we’ve compiled a list of top chatbot software solutions and highlighted their advantages as well as some pitfalls. What is Chatbot Software? A chatbot is an application capable of conducting online conversations with humans (read: your website visitors). Communications are performed via a chat widget that’s typically installed…
Have you ever noticed that the way your email campaign looks after you hit send doesn’t quite match what you expected to find? Did you ever see an email display one way in Gmail and another way in Apple Mail or Outlook? Usually, you can blame those types of problems on a lack of email standards. Different mailbox providers have their own ways of rendering HTML and CSS. They also have different levels of support for things like web fonts, interactive elements, and dark mode emails. Those inconsistencies account for some of the biggest email marketing headaches. If your campaign doesn’t render as expected, it could easily mean your subscribers won’t engage and take action. A new group that includes some of the smartest email professionals around aims to fix all that by setting standards for email development. We’re excited to tell you about this community-led initiative. It’s called the…
While your invoices might not be a front-facing part of your business, it doesn’t mean they should be plain and boring. To help you get a sense of the design possibilities, we put together a collection of impressive invoice examples that may inspire you to rethink your current design. But first, let’s review how to design an invoice in the section below. How to Design an Invoice You don’t need to be an expert to create professionally designed invoices. In fact, you can use invoice templates to get started. However, you need to know a bit about the structure of an invoice so that it’s functional and ensures you receive your payments on time. 1. Decide on your invoice format. Start by choosing the format you want to use for your invoice. Popular formats include: print, PDF, Google Docs, Word, and Excel. Each one has its pros and cons, but…
Marketers need the advantage of real-time customer data to effectively do their jobs. The right iPad and iPhone apps can help — in this piece, we’re diving into 11 Apple device applications that can help take your marketing to the next level. 1. HubSpot Price: Free Need a better marketing framework? The HubSpot mobile CRM suite has you covered. Get one-tap access to key documents, stay organized with follow-up actions and quickly review customer calls to help inform both current marketing plans and develop new initiatives. Best of all, and can do everything anywhere, anytime from your iPad or iPhone. What we like: Not to toot our own horn, but HubSpot offers end-to-end support for managing contacts, handling emails, tracking tasks, and monitoring marketing efforts. 2. Meta Business Suite Price: Free Meta (formerly Facebook) is one of the most popular social marketing platforms, so it goes without saying that you…