Industry News
You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email arrives that shows you how the app solves a problem you’ve been struggling with. Email personalization saves the day. A 2022 McKinsey report says that 71% of consumers expect companies to offer personalized communication. 76% get frustrated when it doesn’t happen. Ramping up your email marketing to stand out and get the results you want can be tough. But there’s a strategy that less than 30% of marketers are using. Let’s talk about email personalization and check out some personalized email examples. Email personalization is more than a strategy. It’s a way to connect one-on-one with each person that reaches out to learn about your business. This process helps email marketers create emails that appeal to each individual on their email list. And they…
Admittedly, when I opened my Etsy shop last year, I half-expected the sales to pour in naturally. In reality, opening an online store is half the battle — you also need a solid strategy for generating ecommerce sales. The same is true for ecommerce veterans. If you’ve been in the game for a while, you’ve likely weathered periods of slumps or plateaus. When this happens, it’s essential to refresh your strategy with more effective ways to sell. Here, we’ll cover six tactics to build awareness, entice buyers, and boost sales. 1. A/B Testing Absolutely every aspect of your site could be tested for improvement — including images, headlines, product descriptions, and even the overall design. Specifically, look out for these two areas: Mobile optimization: Sales on mobile devices exceeded 360 billion in 2021, a 15% increase YOY. To entice mobile shoppers, having a website that’s responsive and quick to load…
Help your heroes find their way What can Star Wars, Harry Potter, and countless other stories tell us about customer communication strategies? As it turns out, many of your favorite stories hold powerful secrets that can help you connect with your target audience. In a world full of digital distractions, the brands that are able to effectively move people along a cohesive customer journey stand the best chance of earning attention, sales, and loyalty. But first… you’ve got to get your story straight. The customer is the hero. So, what kind of role do brands play along the way? In this new ebook, we’ll explore the intersection of the customer journey and the hero’s journey. You’ll meet a young couple facing a major life change, and discover how omnichannel communication guides them through their story towards a happy ending. In this ebook, you will find: What Luke Skywalker has in…
The global spam volume per day reached its highest number in July 2021. Out of 336.41 billion messages, almost 283 billion were delivered in spam. This means that a huge number of messages will probably never get seen because people simply don’t have the time to check their spam folders every day. The numbers are devastating. According to Spam Laws, 45% of the emails sent around the world suffer from poor email deliverability and go to the spam folder. This is a nuisance for both parties and, if it happens to you, it can ruin all the effort you put into creating those emails, building your email lists and sending them out. What is email deliverability?9 pitfalls that kill your email deliverabilityNot using an email marketing toolGathering subscribers the wrong wayOvercrowding emails with visualsSending without custom authenticationSending emails that are too small or too largeOnly using single opt-inSending from a…
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos, animated GIFs, surveys, polls, and more. What are interactive emails? Reasons why interactive emails work Types of interactive emails Opportunities and challenges with interactive emails What are interactive emails? Interactive emails contain elements that creatively capture the attention of subscribers and illicit interaction and engagement within an email without sending subscribers to a new browser window. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. The interactive functionality is added to HTML emails through a set of advanced techniques. Reasons why interactive emails work According to Martech Advisor, “interactive email content increases the rate of click-to-open by 73%.” The…
We walk you through everything you need to know about retention marketing: what it is, benefits, strategies, examples, and more. The post Retention Marketing: What It Is, Strategies & Examples (2022) appeared first on SendGrid.
You definitely interacted with them while shopping online or looking for another tool for your business. Chatbots seem to be everywhere… … Except on your website. You haven’t implemented one yet and don’t know whether it’s worth it. You may even remember a negative experience you personally had when a non-functional bot couldn’t help you and made you go shop somewhere else instead. So is implementing a chatbot a good idea for your business? How exactly does the technology work? Can you do it without any coding or API skills? Find the answers to all these questions in the detailed overview of chatbots below. What Is a Chatbot? A chatbot is a virtual assistant communicating with your audience via a computer program. It can proactively start chats, answer user questions, create tickets, and automate other tasks without any human intervention. Instapage’s chatbot You can implement a chatbot on your website…
Are you ready for the Spring Update 2022? A total of 12 features, improvements, and enhancements are being released today for Mapp Cloud. We’ve listened closely to our customers’ feedback and requests, while observing the market and aligning with current developments and trends. Check out how the Spring Update will make your life as a marketer easier! VTEX Plugin for Full Mapp Cloud In the past Winter Update, the VTEX plugin was introduced for Mapp Intelligence. This integration alone made it possible to have eCommerce data generated by VTEX flow into Mapp Intelligence, where it could be aligned with data from countless other sources, such as websites or apps. Reduced data silos and increased insights were the results. With the Spring Release, the VTEX integration is now available for the full Mapp Cloud. This opens the door for a whole new range of use cases: Created automated, tailored marketing communication…
European Internet industry group eco is looking to hire a Customer Success Manager for the CSA.What is eco? Founded in 1995, it is the largest Internet industry association in Europe. Together with the Deutschen Dialogmarketing Verband (DDV – aka the German Dialogue Marketing Association, eco founded the “Certified Senders Alliance” in 2004. The CSA “successfully sets quality standards for commercial e-mailing that have established themselves on the market,” publishing a widely-used whitelist.And they’re hiring! They’re looking for a Customer Success Manager — an “e-mail expert with a very good technical understanding,” who will help qualify incoming CSA inquiries, coordinate relevant customer processes with legal and technical teams, strategic further development of CSA through intensive maintenance of customer relationships and the identification of customer needs, in cooperation with the marketing team, and more.The position is European-based and any applicant should be a German speaker. For more details and/or to apply, click here.
Do you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full. You would spend weeks planning what you’ll wear, imagining the gifts you’d receive, chalking out the menu and getting excited about the games you’d play. But what would happen if you forgot to send the invites? No, no let’s not even imagine the catastrophe! The simple point I’m trying to make (while also realizing how old I’ve become!), is that an event, no matter what it is, is only as successful as the turnout of invitees. While, here’s hoping that your personal party guests are polite and excited to turn up, as a business or nonprofit you can’t rely on hope alone. Event Marketing lies at the very core of the success of an event. Unless you really put some thought behind your event…