csa

Hey, recently I had a lot of fun chatting with a couple of smart folks about DMARC and BIMI on this webinar for the CSA. Click on through to the Kickbox blog to see the recording of me, Karsten Vendler from LEGO Group and Sebastian Kluth from the CSA talk about the trials and tribulations of implementing DMARC and BIMI (and I also share the numbers around DMARC and BIMI adoption rates). It’s quite different than the usual “Deliverability 101” webinars I do, and it’s good to mix it up with a deeper technical discussion sometimes. Hope you enjoy.

Hey, I’ll be participating in the next Certified Senders Alliance (CSA) webinar, where I’ll be chatting with Sebastian Kluth (CSA) and Karsten Vendler (LEGO Group) about where DMARC and BIMI are today and where we think this is all headed. It’s sure to be a fun discussion and I’ll have some new data to share on DMARC and BIMI adoption. Please join us? It’s on June 1st at 10:00 am US central time and you can register for it here. I hope to see you there!* I also promise to annoy Karsten with many LEGO related questions, like, is it truly fun to work for LEGO? Do you get many free LEGO blocks? Will you get me some free LEGO blocks? And more.

Here’s another webinar opportunity that you won’t want to miss! My Kickbox colleague Jennifer Nespola Lantz recently wrote a very detailed breakdown of email headers and how they impact deliverability (the series starts here) and now she’ll be sharing her email header-related expertise in this upcoming session with CSA technical lead Sebastian Kluth. Got a question about email headers? Wondering how all that all works? Want to learn about x-headers and what makes them useful? Then this is for you!Behind the Scenes: A Closer Look at Email Headers for Better Deliverability will take place on Tuesday, March 28th at 10:00 am US central time, and you can register for it here.

Today’s guest post comes from Sebastian Kluth of the Certified Senders Alliance. This is cross-posted from Linkedin, with his permission. Thanks, Sebastian, for helping encourage us to start thinking about the possibilities for the future evolution of bounces! (And click here to learn more about the Certified Senders Alliance.)Bounces are a primary KPI and measurement unit in email marketing and email deliverability. A bounce provides delivery status notifications (DSNs – see RFC 3463).Basically, when we talk about bounces, we are thinking of the following standard definitions:Hard Bounce: a permanent delivery failure due to an invalid email address or non-existing domain name.Soft Bounce: a temporary delivery failure due to a full inbox, server downtime, or the message size exceeding limits.Very straightforward, very top level and very technical. The idea behind sending bounces was to inform the sending MTA about the delivery status to the recipient MTA via SMTP. SMTP status codes were

European Internet industry group eco is looking to hire a Customer Success Manager for the CSA.What is eco? Founded in 1995, it is the largest Internet industry association in Europe. Together with the Deutschen Dialogmarketing Verband (DDV – aka the German Dialogue Marketing Association, eco founded the “Certified Senders Alliance” in 2004. The CSA “successfully sets quality standards for commercial e-mailing that have established themselves on the market,” publishing a widely-used whitelist.And they’re hiring! They’re looking for a Customer Success Manager — an “e-mail expert with a very good technical understanding,” who will help qualify incoming CSA inquiries, coordinate relevant customer processes with legal and technical teams, strategic further development of CSA through intensive maintenance of customer relationships and the identification of customer needs, in cooperation with the marketing team, and more.The position is European-based and any applicant should be a German speaker. For more details and/or to apply, click here.

Here’s your last chance to join me, Al Iverson, along with Marcel Becker from Yahoo, on Monday April 4th at 10:00 am US central time / 11:00 am US eastern time / 17:00 CET, in a webinar put together by the Certified Senders Alliance, where we’ll talk about domain reputation, authentication and deliverability, and the current state of open tracking thanks to Apple MPP. Register here!