Ecommerce Sales
Admittedly, when I opened my Etsy shop last year, I half-expected the sales to pour in naturally. In reality, opening an online store is half the battle — you also need a solid strategy for generating ecommerce sales. The same is true for ecommerce veterans. If you’ve been in the game for a while, you’ve likely weathered periods of slumps or plateaus. When this happens, it’s essential to refresh your strategy with more effective ways to sell. Here, we’ll cover six tactics to build awareness, entice buyers, and boost sales. 1. A/B Testing Absolutely every aspect of your site could be tested for improvement — including images, headlines, product descriptions, and even the overall design. Specifically, look out for these two areas: Mobile optimization: Sales on mobile devices exceeded 360 billion in 2021, a 15% increase YOY. To entice mobile shoppers, having a website that’s responsive and quick to load…
With only 16% of consumers carrying cash and the popularity of ecommerce, if you don’t have a payment processor for your business, you’re missing out. In this post, we’ll talk about the software options available for accepting payments online — including some free options, and how payment processing can help streamline your business processes and increase sales. But first, let’s cover the basics of how payment processing works. What is payment processing? A payment processor is a company that facilitates electronic payments (credit card, digital wallets, ACH) between a business and the bank. Essentially payment processors handle all of the backend logistics between merchants, banks, and credit card companies that enable businesses to accept payment. How does payment processing work? When you shop at a retailer and pay with a credit card, the payment processor works in the background to authenticate and complete the transaction, moving the money from your…