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Litmus: 10 Interactive Emails for Inspiration
- June 1, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a engaging post:
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos, animated GIFs, surveys, polls, and more. What are interactive emails? Reasons why interactive emails work Types of interactive emails Opportunities and challenges with interactive emails What are interactive emails? Interactive emails contain elements that creatively capture the attention of subscribers and illicit interaction and engagement within an email without sending subscribers to a new browser window. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. The interactive functionality is added to HTML emails through a set of advanced techniques. Reasons why interactive emails work According to Martech Advisor, “interactive email content increases the rate of click-to-open by 73%.” The…
Read more here: 10 Interactive Emails for Inspiration
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