ESPs
Videos are one of the most effective tools to capture user attention and stimulate conversion. Now, MailUp also lets you use them in your landing pages, making them even more professional and impactful. Learn how to use the latest in the MailUp platform landing page editor. Did you know that adding a video to your landing pages can increase conversions by 86%? Given videos’ immediacy and clarity, 90% of users prefer them to other forms of content. Choosing to embed them in your landing pages is therefore a smart, effective strategy to facilitate conversions. As of today, MailUp lets you do that easily, quickly and without HTML knowledge. Using the platform’s integrated editor you can add short videos as background to your page content with a simple drag & drop. Follow the steps in this article to find out how. Why use videos in landing pages? The Advantages Videos are…
Understanding consumer buyer behavior is critical for enhancing the shopping experience. We’re talking both online shopping and regular retail. What’s even better? Predicting it. You know how you get ads and product recommendations so relevant that you can’t believe your own eyes? Similar to personal shopping assistants in retail stores, advanced AI-powered technology can surprise and delight your customers. It’s almost like having your own little crystal ball of the future and knowing exactly what your shoppers will desire today, tomorrow and beyond. So, how is it possible? And what exactly is possible? Read on to find out. Understanding buyers Predicting Consumer NeedsChoosing the right dataPurchase behavior dataRecycled product dataProduct usage dataPredicting Buying Behavior Understanding buyers Before we can understand buyer behavior, we need to get a basic understanding of who they are. While it’s obvious who buys things, sometimes it can be confusing to identify exactly what types of…
Learn how to write a survey email subject line that gets your emails opened and your surveys responded to. You’ve probably gotten a survey email before, with a subject line that reads something like: “Customer satisfaction survey.” “Your opinion matters!” “Let us know what you think.” “Feedback about your recent purchase.” …But how many of those do you actually open? You already know that subject lines can make or break any email campaign you send out — particularly with survey emails, which require customer responses to be successful. According to a recent report, only 22% of marketers believed customer loyalty for brands has increased over the past two years. 38% of customers, however, consider themselves loyal to brands they love. This shows a very discouraging disconnect between marketers and the people they want to reach. So why is this happening, and what can you do to bridge that gap? Those…
The answer to whether or not Google ads are worth it for your small business depends on how quickly you want to start driving traffic to your website. If you’re just starting out, you’ve likely spent time, money, and other resources on setting up a website for your business but you still need to get people to start visiting it. Sure, you can tell family and friends, and post about your swanky new website on social media. But that’s not enough. There are millions of potential customers on the internet who are looking for what you offer. If they don’t know that your website exists, that’s a big problem. That’s where Google Ads comes in. Ready to do more business with email marketing? Start Your Free Trial No risk. No credit card required. Learn more. Is Google Ads worth it for small businesses? Google Ads can help you be found…
More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled. Instagram has proven a worthwhile investment for marketing purposes. When we surveyed over 1,000 marketers in 2022, they revealed that Instagram is the most effective social media platform, above Facebook, YouTube, and TikTok. But using Instagram for business purposes can seem daunting, particularly if you’ve only ever used it for personal use. Here, we’re going to explore how to promote your business on Instagram. How to Use Instagram for Business What is a business profile? How to Create a Business Profile on Instagram How to Switch to Your Business Profile Top Instagram Promotion Tactics of 2022 [Data] How to Use Instagram for Business Let’s delve into the six strategies you’ll need to employ to get the most out of Instagram.…
Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%. But where does one start? Diversity isn’t something you can simply check off a list — implementing inclusive content is complex. It has many facets internally and externally in an organization and includes multiple areas that must be taken into consideration when brand and marketing teams plan and produce diverse content strategies. Many marketers are working against legacy systems and ways of doing things that have been in practice for years, if not decades or more. What can brands and marketing teams do today…
What’s the ideal YouTube cover size? The audio/video streaming platform provides you with precise recommendations to maximize graphic rendering of custom images by creators. Let’s take a look at the sizes recommended by the social media platform. The size of the images on social media are crucial for profile rendering: they provide your brand and content with professionalism, a good reputation and can greatly affect your performance. All social networks have formats, sizes and resolutions to respect, depending on image type and use (covers, carousels, stories, video IGTV, square photos, profile photos etc.). If the formats of Instagram and Facebook images are quite familiar to professionals but not Social Media Marketing, the format of YouTube images is a more niche topic, discussed less often. Here are the ideal photo sizes recommended by YouTube. The ideal YouTube cover sizes YouTube is still the world’s most watched platform in the online streaming…
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or up-sell. Table of Contents Welcome series Reactivation campaign Order confirmation Cart abandonment Birthday and events Feedback and recommendation The bottom line As marketers, we have email campaigns and a million other things to take care of, so triggered emails can be a welcome break. But triggered emails come in all shapes and sizes. There are triggers for welcome emails, reactivations, cart abandonment, events, feedback, and recommendations – the list goes on… Depending on a company’s size, a marketer can have dozens of active triggers set at once. So how do you choose the right trigger…
Residential cleaning services are a $1.2 billion industry that has grown, on average, 6.6% each year for the past decade. Starting a house cleaning business can be great, as it allows business owners to set their own hours and rates and to be their own boss. However, professional cleaning is a highly competitive industry to enter. As a result, success in this career hinges on business owners knowing how to advertise their cleaning services effectively. This guide will walk you through the top marketing strategies for cleaning business owners, setting you up for success in the industry. Ready to find more leads and get expert home services and construction marketing advice, all in one place? Start a Free Trial of Constant Contact for Home Services and Construction Importance of marketing for cleaning businesses The steady year-over-year growth of the cleaning industry in the United States means that this is a…
Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it’s going to be very hard to end up at your destination without a scratch. Below, we’ll cover some data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research. So let’s dive right in. Statistics on the Growth of Online Shopping According to Statista, online shoppers have increased from 209 million in 2016 to 230 million in 2021. While technological advances were already shifting how consumers approached shopping, the onset of the pandemic in 2020 aided this shift event more. In fact, a Stackla report found that 67% of consumers say their online purchasing has increased since the start of the pandemic – 27% said it increased considerably. With…