ESPs
While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you know what context marketing means or not, I’m willing to bet you want to deliver the right campaigns to the right customers at the right time. That’s what context marketing is all about. Here, we’re going to introduce the concept of context marketing and dive into strategies you can use to implement it into your overall marketing strategy. My favorite context marketing definition is delivering the right content, to the right people, at the right time. Let me explain what I mean by context a little more, though. When you have context around something, you have a larger, more telling picture — you know, those little details that lend more clarity to things that would otherwise be pretty general,…
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022, Facebook has 1.79 billion daily users. There are plenty of opportunities to create Facebook ads that will drive impressions, link clicks, leads, and more. However, these metrics only scratch the surface of how much impact your Facebook ads can truly have on your business. As more industry experts focus their media buying on incremental gains, marketers can better measure their Facebook ads’ positive, negative, or neutral impact on their business. What is incrementality in Facebook Ads? Incrementality allows marketers to understand how Facebook ads impact their business. Often, advertisers make optimizations to campaigns based on certain metrics, which can dramatically affect the end goal. It’s crucial for businesses to…
In this post you’ll find actionable tips for personalizing your email campaigns and boosting engagement, as well as examples from top brands. The post Personalized Email Marketing: Tips and Examples appeared first on SendGrid.
There are over 12.9 million women-owned businesses in the United States, and 10 of them were gracious enough to contribute to this collection of the best business advice for women. And that number is drastically rising each year. In fact, between 2014 and 2019, American Express’ State of Women-owned Business report states that “the number of women-owned businesses climbed 21%” while all business, over the same period, increased by only 9%. Clearly, women are joining the small business industry in record numbers. In 1972, women-owned businesses only accounted for 4.6% of all business. Now? It’s around 42%. But if you’re looking to start your own small business, you may be wondering where to start and how to avoid the mistakes other women made along the way. We’ve talked with many successful female entrepreneurs and business owners over the years and have asked them to share their best business advice for…
There are over 12.9 million women-owned businesses in the United States, and 9 of them were gracious enough to contribute to this collection of the best business advice for women. And that number is drastically rising each year. In fact, between 2014 and 2019, American Express’ State of Women-owned Business report states that “the number of women-owned businesses climbed 21%” while all business, over the same period, increased by only 9%. Clearly, women are joining the small business industry in record numbers. In 1972, women-owned businesses only accounted for 4.6% of all business. Now? It’s around 42%. But if you’re looking to start your own small business, you may be wondering where to start and how to avoid the mistakes other women made along the way. We’ve talked with many successful female entrepreneurs and business owners over the years and have asked them to share their best business advice for…
With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and difficult, experts are now rightfully focusing on data from their customer base to grow revenue. The first-party data deriving from those purchases is reliable, only available to their business, and past interactions with the band have already led to buying in the past. But how can companies cut through the noise and make sure their message is being heard? The answer is through a Customer-Centric Culture. According to Gartner, this is “the ability of people in an organization to understand customers’ situations, perceptions, and expectations.” And by using customer data it surely pays off in creating a pleasant customer experience. In fact, over 63% of U.S. consumers would share more information with a brand that can offer a great experience. Customer Centricity: What Does It Mean to Be Customer-Centric? A customer-centric mindset puts the customer at…
I’m willing to bet that today, the typical campaign at any brand uses a media mix. This refers to the process of using multiple channels to meet marketing goals. The question is, how exactly does it help brands better plan campaigns? Let’s dive into how it works, review some stats, and see some brand examples. A media mix is another term for an overview of the channels businesses choose to execute their marketing strategies on. Ultimately, media mix optimization is the process of analyzing the performance of those channels. Think about the last campaign you saw from one of your favorite brands. What did they do differently that really clicked with you? By incorporating a media mix into your yearly planning, you can narrow down what resonates with your audience. Media Mix Example To see how a media mix works for a campaign, let’s use makeup brand The Lip Bar’s…
The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022. But it can also be stressful for that very same reason. With a limited budget, how can you ensure you’re making the right hire? HubSpot’s Blog Research uncovered the top three roles marketers are planning on hiring in 2022. Let’s explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2022 1. Creative Director Nowadays, brands are expected to create top-notch content across platforms. To successfully reach new audiences and increase sales, you’ll want to have strong social media, content marketing, and video marketing strategies — to name a few. As Wistia’s Creative Director, Adam Day, puts it, “In the context of today’s media landscape, the opportunity for brands to express themselves through multiple mediums is more attainable than ever…
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of Instagram’s shopping tools, it’s steering more toward ecommerce and less on the social aspect. So what does that mean for brands? We surveyed over 500 marketers to learn more about their Instagram strategy. Find out below what we found out as it relates to the social platform’s shopping tools. The Benefits and Challenges of Instagram’s Shopping Tools When we asked marketers the biggest benefit of using Instagram’s shopping tools, their number one answer was the increased product discoverability. In the past, users had to navigate to a brand’s website to get product or service details.…
If you’re looking for an API to integrate email functionality into your app or product, you’ve got a bunch of email API providers to choose from. But which ones are worth looking into? We’ve written in detail about the factors you should consider when evaluating email APIs, so here we’ll be looking at how the most popular email API vendors compare to help narrow down your search. Need a quick email API refresher? What’s an email API—and when should you use an API vs. SMTP? For an introduction to email APIs and popular use cases, check out our 101 of email APIs. Comparison sheet: The best email APIs in 2022 side by side For those of you who just need a quick comparison of the best and most popular email API services and their pricing side by side, we’ve put together this handy spreadsheet. Feel free to make a copy,…