Landing Pages
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing page conversion rates in 2023 compared to 2022. This shows you can get many leads by creating landing pages for your website. What is a landing page? Types of Landing Page Offers The Benefits of Landing Page Landing Page Examples Best Practices for Creating a Landing Page What makes a landing page effective? What is a landing page? Generating leads for your business is a necessary part of your marketing campaign. No matter your channel, your target people won’t convert themselves into potential customers. To do that, you’ll need quality landing pages built specifically to
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. What is a landing page? A landing page is a page on a website designed to turn visitors into leads. Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. The goal of a landing page is to tell your visitors exactly
Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go. They’re often the final opportunity to engage your site visitors and leave them with a warm, fuzzy feeling about their overall experience on your site. Like any website page, good thank you pages require careful consideration across design, layout, copy, and calls-to-action (CTAs). If you’re struggling to make your thank you page work for your visitors and website goals, check out these nine examples to get inspired. Table of Contents What is a thank you page? What is the benefit of a thank you page? Thank You Page Examples What is a thank you page? A thank you page is what your customers and leads are redirected to immediately after completing a form or making a purchase on your web page.
Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat. In July 2023, we surveyed 101 seasoned marketing and advertising experts from various corners of the United States to learn more about the latest trends for landing pages. Landing pages, often hailed as the gateway to online success, play a pivotal role in today‘s digital landscape. They are the crucial bridges that connect potential customers to your brand’s offerings. A well-crafted landing page can differentiate between a fleeting visitor and a devoted customer. In this article, we‘ll not only uncover the invaluable insights gleaned from these industry leaders but also highlight the immense value that a strategically optimized landing page can bring to your business. Let’s dive in. 16 Stats That Make a Case for Landing Pages 1. The average landing page conversion rate across all industries is 5.89%. 10% is the
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how my audience “lands” on a landing page, it encourages them to convert to a lead or customer. Hence, landing pages are uniquely powerful components of a business’s digital marketing strategy. What is a landing page? A landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. While there are many landing pages, the intent is the same — get more leads. Landing pages contain lead forms that ask visitors for their contact information in exchange for something of value, otherwise known as an offer. The video below
“I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question, “Well I’ve already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. But are you creating enough of them to really scale your lead generation efforts? Let‘s find out why — at least in the case of landing pages — more is better. And if you’re in a pinch, jump to the information you need: Why do you need more landing pages? How many landing pages should you have? Why Do More Landing Pages Get More Leads How to Add More Landing Pages Why You Need More Landing Pages Landing pages convert by being focused and distraction-free, offering specific
Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. But, to be honest, there are a lot of different types of landing pages, and not all of them serve the same purpose. Luckily for you, we’re not only going to break down each type of landing page, but we collected new data to help you pick the one that will make your next campaign successful. We surveyed 101 marketing and advertising professionals to learn which landing page elements and strategies were most effective. When asked, “What are you most commonly trying to generate with landing pages?” the top three responses were to
While ActiveCampaign is undoubtedly a superb customer experience automation tool, the platform isn’t one to rest on its laurels. In 2020, ActiveCampaign upped its game when it added landing page functionality to its existing range of features. Called Pages, ActiveCampaign’s landing page builder promises to help users build attractive landing pages for uses such as: Growing their email lists, Collecting event signups, or even Taking payments for products. That sounds great until you realize that there are plenty of landing page builders (even free ones) that offer to do more or less the same thing. And if this is the case, then is ActiveCampaign’s landing page builder worth using? Or should you look elsewhere for your landing page needs? Keep reading as we explore these questions and more in our detailed review of ActiveCampaign’s landing pages and the builder used to make them. ActiveCampaign Landing Pages Summary ActiveCampaign landing pages
Videos are one of the most effective tools to capture user attention and stimulate conversion. Now, MailUp also lets you use them in your landing pages, making them even more professional and impactful. Learn how to use the latest in the MailUp platform landing page editor. Did you know that adding a video to your landing pages can increase conversions by 86%? Given videos’ immediacy and clarity, 90% of users prefer them to other forms of content. Choosing to embed them in your landing pages is therefore a smart, effective strategy to facilitate conversions. As of today, MailUp lets you do that easily, quickly and without HTML knowledge. Using the platform’s integrated editor you can add short videos as background to your page content with a simple drag & drop. Follow the steps in this article to find out how. Why use videos in landing pages? The Advantages Videos are…
First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content. A landing page should be informative and direct, but also attention-grabbing and welcoming. It may seem like the content of your landing page is the focus, but the design is equally as important. Landing pages are critical to converting your visitors into customers. They broker the exchange of information between you and your audience. Combining an eye-catching offer button with an effective landing page design can turn what was once just web traffic into a steady stream of leads for your sales team. What makes a good landing page? A strong website is essential for reaching your business goals. And the landing page provides important information for your audience along…