Video Marketing
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues. Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos. And I’m not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024. So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let’s get into
2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024. Furthermore, I wanted to pick The Hustle team‘s brains and learn their favorite because who better to consult than the pros? So, without further ado, here’s The Hustle‘s YouTube team’s favorite short-form videos and what we can learn from them. 4 Best Short-Form Videos, According to The Hustle’s YouTube Team 1. “Edge Hated the Rated R Spinner Belt!” “This is a very niche topic, so shoutout to my algorithm,” says Jon Weigell, senior host and multimedia
91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some popcorn. You won’t believe a marketing team created some of these. 22 Video Marketing Campaigns You’ll Actually Enjoy Watching 1. Hubspot: That’s a Deep We Don’t Want To Roll In 😅 @hubspot That’s a deep we don’t want to roll in 😅 #HubSpotCRM #CRM #SalesTok ♬ original sound – goldenbiscuit.tx A whopping 672 million global downloads made TikTok the most downloaded app in 2022. Cut to 2023, and 53% of marketers are increasing their TikTok investments (HubSpot Blog Research). The great thing about this platform is that users don’t expect perfect video production. So you
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Not just any music will do, and knowing where to find the best royalty-free music sites is helpful. Play a fitting soundtrack or jingle in your video to grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand. Neglect the musical aspect of your video, and people will think less of your brand. Fortunately, we found 21 royalty-free music sites that provide high-quality music and can help you make the perfect soundtrack for your next video. 21 Royalty-Free Background Music Websites for Videos 1. PremiumBeat Owned by Shutterstock, PremiumBeat offers one of the most diverse and sizable collections of royalty-free music online. With the help of their music industry experts
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. If you’re anything like me, you’re probably still racking your brain trying to find the perfect gift for your loved ones this holiday season. And if your favorite person is a content creator, you may be even more confused about what to get them. Fortunately, I’m a seasoned content creator plus an expert gift-giver, and — with the help of a few other knowledgable creators — I crafted this list of gifts to consider for the creative in your life. So, whether you want to spoil a friend or treat yourself, here are some items on almost every content creator’s wish list.
If you’re looking for ways to strengthen your video marketing strategy, you’ve come to the right place! We’ve partnered with our friends at Wistia, the complete video marketing platform for any business, to show you how to use Wistia and HubSpot to strategically reach your goals with video. In this step-by-step guide, you’ll learn: Where your business should be using video How to upload your videos to Wistia How to customize your videos How to share your videos How to generate leads from your videos How to track your video performance in HubSpot Let’s dive in! Where You Should be Using Video Video is an awesome way to connect with your potential and existing customers on a personal level, almost like meeting them face-to-face. It’s the perfect tool to showcase your product and let your brand’s personality shine through. Businesses that ace their video marketing game have figured out how
It’s an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI. You may think you need expensive equipment to create a high-quality marketing video, but you’re actually all set if you know how to make a video on an iPhone. Sounds too good to be true? Don’t worry. In this post, we’ll walk you through our tips and best practices for filming high-quality marketing and social media videos with your handy iPhone and a few other tools. Tips for Shooting Videos with an iPhone Here are some best practices for filming videos with an iPhone. 1. Find a quiet place to film. Though it‘s possible to edit out most background noise in post-production, you’re better off avoiding the issue altogether by recording in a quiet space. If possible, book a conference space and hang signs telling
The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product’s unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Product Videos for Marketing How to Create Product Videos 10 Promotional Product Videos That Make You Want to Buy What is a product video? A product video explains and visually exhibits a product‘s tangible benefits. A lot of these videos emphasize a product’s unique features. Still, one thing differentiating a good product video is its ability to exhibit how it solves problems. As a rule, remarkable product videos encompass
Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience? Fortunately, this article has simple tips and excellent examples to help you get started. What is an explainer video? An explainer video is a short video that communicates how something works in a simple way to its target audience. Explainer videos are often used in marketing to show the benefits of a product or service and how they work. Explainer videos are often uploaded to platforms like YouTube and social media, but they can also be placed on your website’s homepage or product page. Types of Explainer Videos The three most common explainer videos are: Live-action Animated Whiteboard Screencast Live-action explainer videos are non-animated promotional videos, and they are best for
How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it. We found that of the 91.9% of internet users who enjoy watching videos, 31.3% want how-to videos, and 29.8% want educational videos. In this post, we’ll explain why how-to videos are so popular and include 10 examples to inspire your next video marketing campaign. How-to Video Searches Are Popular How-to Video Examples Best How-to Videos How-To Video Searches Are Popular As mentioned, how-to videos are popular because they visually show users how to complete tasks. However, it’s not just consumers who benefit from how-to videos. How-to videos are an excellent way to establish your brand as an expert in its industry, and they can demonstrate the unique features of your product or service. According to WyzOwl’s 2023 Video Marketing Statistics Report, 96% of video marketers say