ESPs
Consumer preferences are always changing, and consumers expect companies to keep up. In the last few years, many businesses had to accelerate digital transformations and meet customers online. This meant rethinking how to stay connected with prospects and existing customers virtually, while the future of in-person interactions remained uncertain. Now almost 2 years into this […] The post Just Launched: 2022 Global Messaging Engagement Report appeared first on SendGrid.
SVP Christine Novak stepped into her role 90 days ago. In this interview, discover her insights and ambitions for the company.
Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement and deliverability. So how big is too big for email file sizes? Is it time you put your email campaigns on a kilobyte-restricted diet? Here are some best practices to get the size images and HTML code just right. Table of Contents What do we mean by email file size? Image size best practices for email marketers HTML file size best practices for email designers Email clipping will cut your campaigns short Optimize your emails with Mailjet What do we mean by email file size? You might be surprised to learn how low the tipping point is regarding file size and deliverability. Large email files can severely impact your opportunity to hit the inbox – not the best look for…
Asking if email marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. It’s a valid question, but arguably the wrong question. The question is not which is better but how you should use each and when to use them together. Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes. The real power of email and SMS marketing is when you apply each to the use cases they serve better than the other. When you try to cover all your bases with just one or the other, you inevitably miss out on opportunities to reach your audience in the most impactful way. By using both SMS and email marketing, you’re able to increase the impact of your marketing campaigns and…
I have to admit that April holds a special place in my heart. Despite the fact that the first day of spring falls in March, where I grew up, it wasn’t spring until April — when the crocus and daffodils started to bloom. With the first bright colors poking through late snows and sounds of birds returning, for me, April has always been filled with promise and new beginnings. And, despite it being April Fool’s Day, one of the best decisions I ever made happened on April 1st — it was the day I joined Constant Contact. Which by the way, happens to be International Fun at Work Day as well. Coincidence? I don’t think so. But enough about me. Let’s talk about some April holidays and newsletter ideas to add some joy to your email marketing this month. April holidays — 2022 While April Fool’s Day might not be…
A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not. It can get tedious to go in and type each yes or no as time goes on, which is where a critical tool, the drop-down list, becomes your best friend. In this post, we’ll go over how to add a drop-down list to your own Google Sheets data set to help save time. How to Add a Drop-down List in Google Sheets As mentioned above, a drop-down list can help you easily change elements of a cell when the content is repetitive. The example data set for this walkthrough (as shown in the image below) is tracking the progress of marketing campaigns on different channels and the stage they’re in; not yet started, in progress, or…
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing decisions off of a “feeling”, as this can be detrimental to your results. Keep reading to learn how to conduct the entire A/B testing process before, during, and after data collection so you can make the best decisions from your results. A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company may not necessarily work for another. In fact, conversion rate optimization (CRO) experts hate the term “best practices” because it may not actually be the best practice for you. But, this kind of testing can be complex if you’re not careful. Let’s go over how A/B testing works to ensure that…
Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments. How is this happening? And your real question: why isn’t it happening to you? To compete against your competitors, there’s one thing you’ll need in your wheelhouse: a media kit. Here, we’ll explore what a media kit is, and how it can help you increase brand awareness and, ultimately, sales. Plus, how to make one for your own brand. Media kits may live fully-online as responsive online press pages. Or, businesses may choose to make their press kits available as static, downloadable resources, like a presentation deck. Whatever format you choose, this much is clear: businesses of all sizes benefit from having a professional, readily-accessible media kit. This vital resource is a key to…
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
A hot housing market is a boon for realtors, and TikTok for real estate agents has the power to turn the tide of that never-ending competition for leads in your favor. Think back to the glory days of open houses, when the promise of free food and a walking tour through a local home was enough to bring the community together and focus the attention of every potential homebuyer on the properties you were selling. Nowadays, as a result of the Covid-19 pandemic, virtual home tours are all the rage and when it comes to social media marketing for real estate, platforms like Facebook and Twitter are all too often your first stop when trying to generate new leads. Around 36% of people surveyed in a recent Zillow poll say that they’d be willing to purchase a home they’ve never seen in person entirely online. As a result of this…