surveys
Learn how to write a survey email subject line that gets your emails opened and your surveys responded to. You’ve probably gotten a survey email before, with a subject line that reads something like: “Customer satisfaction survey.” “Your opinion matters!” “Let us know what you think.” “Feedback about your recent purchase.” …But how many of those do you actually open? You already know that subject lines can make or break any email campaign you send out — particularly with survey emails, which require customer responses to be successful. According to a recent report, only 22% of marketers believed customer loyalty for brands has increased over the past two years. 38% of customers, however, consider themselves loyal to brands they love. This shows a very discouraging disconnect between marketers and the people they want to reach. So why is this happening, and what can you do to bridge that gap? Those…