ESPs
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than coffee. Ray-Ban is more than a pair of sunglasses. Interacting with these products provides experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they cultivate their brands. From the language in their Instagram caption, to the color palette on their latest billboard, down to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. They know their names extend far beyond the label and can entice consumers to choose their products out of a lineup of options. Who doesn’t want that? I know I do. That’s why we built this guide — to equip you to create…
Instagram is a top-rated app, with more than 1 billion global monthly active users. Given the size of its user base, businesses have valuable opportunities on the platform to generate an audience, build a community, and drive sales. To help learn more about how to grow your business on the app and create an engaged community, the HubSpot Blog surveyed more than 1,000 marketing professionals that use the platform. Here are some of our key findings. How Marketers Grew Their Following in 2021 In 2021, marketers reported that the key to growing an account to the first 1,000 followers on Instagram was by creating shareable content with high-quality captions. Growing their following past 1,000 followers involved posting engaging Stories, engaging with users, and partnering with influencers, all of which we’ll discuss in more detail below. If you’re having trouble growing your following, or are losing followers, marketers report that this…
It’s been fascinating to see Postmark grow over the past years. Today, we’re processing more emails and support more customers than ever before. Just last month, we saw email volume increase by 24%. Sure, these numbers are exciting, but you know what we’re even more proud of? While we continue to grow, we’re still delivering email faster and more reliably than our competition. And our customers love Postmark just as much as they did a few years ago. We never want that to change. But we also have to be realistic about the capabilities of our current setup: If Postmark continues to grow at the rate we’re seeing today, we’ll hit our capacity limits at some point—and if that ever happened, the user experience would suffer. So it’s time to get ahead of that growth. Let’s give Postmark some bigger pipes! The Mail Flow When our users want to send email,…
Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you ask is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Good news: Marketing budget templates can help. Included in our eight marketing budget templates bundle is a template to manage your website redesign … as well as templates for both Excel and Google Sheets…
While starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. And without a clear, actionable business plan for selling, marketing, finances, and operations, you’re almost destined to face significant challenges. This is why crafting a business plan is an essential step in the entrepreneurial process. In this post, we’ll walk you through the process of filling out your business plan template, like this free, editable version: Download a free, editable one-page business plan template. We know that when looking at a blank page on a laptop screen, the idea of writing your business plan can seem impossible. However, it’s a mandatory step to take if you want to turn your business dreams into a reality. That’s why we’ve crafted a business plan template for you to download and use to build your new company. You can download…
Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare yourself for battle before you break into a market. Business plans guide you along the rocky journey of growing a company. Referencing one throughout your voyage will keep you on the path toward success. And if your business plan is compelling enough, it can also convince investors to give you funding. But how do you actually write a viable and convincing business plan? Below, let’s review the format of a business plan and sample business plans you can use to inspire your own. Business Plan Format Before you get started on your business plan, you might be wondering, “Where…
What makes WhatsApp marketing so powerful? It’s arguably the most direct form of customer communication, has an audience of over 2 billion active users, and boasts open rates of up to 98%. With stats like that, your business should without a doubt consider using WhatsApp for marketing purposes. Using the messaging app can help you reach a larger audience, improve customer experiences, and ultimately drive sales. But how does it work? Using WhatsApp as a marketing tool may be unfamiliar to many. After all, it’s fairly new to the digital marketing scene and is primarily known as a messenger service for individuals. Lucky for you, this article breaks down all the moving parts of WhatsApp marketing for businesses, gives you some handy tips and tricks, and even showcases some example WhatsApp campaigns. What is WhatsApp?What is WhatsApp Marketing?Why Your Business Should Use WhatsAppHow to Create a WhatsApp Business ProfileWhatsApp Marketing…
Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Each new generation has increased interest in receiving brand communications via SMS. Companies need to keep up with the times if they’re going to effectively engage their audience and get the results they need. That means setting up a bulk SMS system that integrates with other marketing efforts. Text message marketing has the potential to drive significant ROI. It’s a particularly effective channel to communicate personalized offers, event updates, or time-sensitive information. Its strengths can fill some of the gaps in your email campaigns to make your marketing strategies more powerful. Given the popularity of mobile devices, it’s no surprise the two methods work together well. You can make the most of email and SMS marketing by understanding the best use cases for each.…
If you’re looking into WhatsApp Business API, congrats on a sound business decision! WhatsApp is the most popular messaging app with a 98% open rate. This makes it a must-have channel for customer engagement and support. But which of the three WhatsApp solutions should you choose? There’s a big difference between WhatsApp and WhatsApp Business. The WhatsApp Business API adds even more layers of functionality for marketing. So, What Exactly is the WhatsApp Business API? An API connects two software tools together so they can talk to each other and share data. The WhatsApp Business API connects a marketing platform or CRM with the WhatsApp business solution. Access is granted through official WhatsApp business partners, mainly marketing SaaS providers. In short, your software needs a WhatsApp integration to be able to use WhatsApp API to send messages (Sendinblue users, watch this space! ). This is because the WhatsApp Business API isn’t…
For many Americans, a cup of coffee is a morning ritual that perks them up and keeps them going throughout the day. Even though most people now work from home, many are still frequenting local cafés for their daily cup of joe or buying a fresh bag of coffee roast that they can brew at home. If you own a local café and are looking for ways to drum up business, the following coffee shop marketing ideas can help you attract new customers. Get the tools and guidance you need to find new customers and keep your regulars coming back for more. Start a Free Trial of Constant Contact for Restaurants Why effective coffee shop marketing ideas are essential Most people are always in need of a good cup of coffee. Between 2020 and 2021, nearly 167 million 60-kilogram coffee bags were consumed worldwide. This market brings a lot of…