Top Deliverability’s Blog
No matter how good the content is, design can make or break your newsletter. Here are some email newsletter design tips, and how to optimize for conversion. Any designer worth their salt will tell you good design is invisible, but that doesn’t mean it’s effortless. Your messaging depends on design to be effective. A good email newsletter design is not just attractive; it markedly complements the words you’ve written. Email templates are a great tool for most marketers; unless you have hours to spend on design and layout, we recommend using one rather than starting from scratch. Drag-and-drop email builders allow you to customize any template to make it yours. In fact, making the changes is often easier than making them look good. Here’s how to turn a basic template into a customized email your readers will love to receive. Choose an email newsletter template that fits your content Have…
Ecommerce SEO, or search engine optimization, is very important to increase the amount of website traffic to your site from search engines, typically Google. Organic search accounts for over 53% of all website traffic, whereas paid ads only account for 15% (Brightedge Research, 2019). For this reason, it is important to focus on SEO for your ecommerce website, rather than spending on paid ads. Here’s some handy hints on how to improve your ecommerce SEO results when using Maropost. Conduct data-driven researchOptimize Product PagesOpen more selling pages Use Google AnalyticsDiversifying Investment 1. Conduct data-driven research You need to determine how large the customer driven demand is for your product range and the size of the market is. Organic search is simply about understanding which keywords your consumers are typing in when looking for the products you offer. Therefore you must do keyword research for every single related keyword to establish…
Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. But with so many options, marketers have found planning and navigating these changes to be a bit of an unmapped obstacle course. With the impending loss of the third-party cookie, the demand for personalization, the growing number of platforms and channels, and the increased need for agile marketing, brands struggle with the best ways to be effective and authentic in their approach. Where should marketers focus efforts and ad dollars? How can they be more fluid in their approach and avoid unforeseen roadblocks? We invited some top marketing executives to discuss the marketing trends they think deserve marketers’ attention, and how to get the most out of them this year. Read on for some of the highlights of their panel conversation, led…
For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start asking, “Why do emails bounce?” “Did we do something wrong?” “What are we supposed to do now?” The truth is, when an email bounces, it’s almost never the sender’s fault. But the first step in stopping bounces from happening again is to understand what an email bounce really is. What is an email bounce? An email bounce is when a commercial or marketing email is not delivered as intended. There are a variety of reasons an email may “bounce” but the most important thing to remember is that “bounces” may not only waste your time and efforts but they may also negatively impact your email deliverability. Meaning, if you have a high bounce rate, servers may start to believe that your emails are untrustworthy and…
For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start asking, “Why do emails bounce?” “Did we do something wrong?” “What are we supposed to do now?” The truth is, when an email bounces, it’s almost never the sender’s fault. But the first step in stopping bounces from happening again is to understand what an email bounce really is. What is an email bounce? An email bounce is when a commercial or marketing email is not delivered as intended. There are a variety of reasons an email may “bounce” but the most important thing to remember is that “bounces” may not only waste your time and efforts but they may also negatively impact your email deliverability. Meaning, if you have a high bounce rate, servers may start to believe that your emails are untrustworthy and…
Email and SMS marketing automation platform Klaviyo is hiring yet again! This time, the open role is: Manager, Email Deliverability & Compliance, and this person would “develop an in-depth knowledge of the Klaviyo product to support individual contributors, coach and mentor a team of compliance and deliverability specialists to provide the ultimate experience for Klaviyo customers, maintain working relationships with all major mailbox providers,” and more!Could that be you? Click here for more information and/or to apply.
In our last Winter Update, we decided to add a spark to customer segments and launched our Topics of Interests feature. This blog post gives you an overview of the benefits Topics of Interest bring for your business and why you should start using them right away for your marketing communication. Do You Like Burgers? Let’s See Which Contacts in Your Database Also Do! User segments can be based on countless parameters – be it location, buyer history, channel, etc. Now you can add a new element to that list – Topics of Interest. These let you type in a topic and Mapp selects the audience that has previously shown interest in it. And because that alone is not enough, we added a spark of AI to make things a little more interesting and, most importantly, more precise. It even helps you to find content that’s similar to the…
The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity. At its best, it can build community and at its worst, it can harm your brand and distract viewers from your content. With this in mind, it’s important to know how to manage your comments. Discover how to delete and disable comments plus troubleshoot a common problem. How to Turn on Comments on YouTube When it comes to comments on a video-level, there are four main settings you can have: Allow all comments – This allows user comments to be immediately visible. Hold all comments for review – This requires you to approve every comment before it will show in the comment section. It will stay in the review tab for up to 60 days Hold some comments for review – If some comments are…
When you’re interviewing people to join your team, you have to get creative — after all, there’s only so much that questions like “What’s your biggest weakness?” and “Are you a team player?” reveal about who your candidates truly are. But what are the best interview questions to ask that will help you uncover your candidate’s strengths, weaknesses, and interests? To help give you some ideas for the next time you’re meeting with a job candidate, here are some of the best job interview questions to ask, plus good answers to each question. Questions to Test a Candidate’s Honesty and Sense of Ownership 1. “What single project or task would you consider your most significant career accomplishment to date?” Lou Adler, author of The Essential Guide for Hiring & Getting Hired and Hire With Your Head, spent 10 years searching for the single best interview question that will reveal whether…
Your website inspiration journey starts here. Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website. In this article, we’re sharing a few dozen of the best website designs we’ve seen. Click the links below to jump to explore website designs that crushed it in the last several years. We’ve also included a bonus section of designs that are just plain cool — so check them out, too! Where to Get Your Design Inspiration Website Design Inspiration Sources Today’s Cool Website Designs Best Website Designs from 2020 Best Website Designs from 2019 Best Website Designs from 2018 Best Website Designs from 2017 Best Website Designs from 2016 Best Website Designs from 2015 – 2014 Website Design Ideas Where to…