Measuring Results
For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start asking, “Why do emails bounce?” “Did we do something wrong?” “What are we supposed to do now?” The truth is, when an email bounces, it’s almost never the sender’s fault. But the first step in stopping bounces from happening again is to understand what an email bounce really is. What is an email bounce? An email bounce is when a commercial or marketing email is not delivered as intended. There are a variety of reasons an email may “bounce” but the most important thing to remember is that “bounces” may not only waste your time and efforts but they may also negatively impact your email deliverability. Meaning, if you have a high bounce rate, servers may start to believe that your emails are untrustworthy and…