Top Deliverability’s Blog
Asking if email marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. It’s a valid question, but arguably the wrong question. The question is not which is better but how you should use each and when to use them together. Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes. The real power of email and SMS marketing is when you apply each to the use cases they serve better than the other. When you try to cover all your bases with just one or the other, you inevitably miss out on opportunities to reach your audience in the most impactful way. By using both SMS and email marketing, you’re able to increase the impact of your marketing campaigns and…
I have to admit that April holds a special place in my heart. Despite the fact that the first day of spring falls in March, where I grew up, it wasn’t spring until April — when the crocus and daffodils started to bloom. With the first bright colors poking through late snows and sounds of birds returning, for me, April has always been filled with promise and new beginnings. And, despite it being April Fool’s Day, one of the best decisions I ever made happened on April 1st — it was the day I joined Constant Contact. Which by the way, happens to be International Fun at Work Day as well. Coincidence? I don’t think so. But enough about me. Let’s talk about some April holidays and newsletter ideas to add some joy to your email marketing this month. April holidays — 2022 While April Fool’s Day might not be…
A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not. It can get tedious to go in and type each yes or no as time goes on, which is where a critical tool, the drop-down list, becomes your best friend. In this post, we’ll go over how to add a drop-down list to your own Google Sheets data set to help save time. How to Add a Drop-down List in Google Sheets As mentioned above, a drop-down list can help you easily change elements of a cell when the content is repetitive. The example data set for this walkthrough (as shown in the image below) is tracking the progress of marketing campaigns on different channels and the stage they’re in; not yet started, in progress, or…
Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments. How is this happening? And your real question: why isn’t it happening to you? To compete against your competitors, there’s one thing you’ll need in your wheelhouse: a media kit. Here, we’ll explore what a media kit is, and how it can help you increase brand awareness and, ultimately, sales. Plus, how to make one for your own brand. Media kits may live fully-online as responsive online press pages. Or, businesses may choose to make their press kits available as static, downloadable resources, like a presentation deck. Whatever format you choose, this much is clear: businesses of all sizes benefit from having a professional, readily-accessible media kit. This vital resource is a key to…
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing decisions off of a “feeling”, as this can be detrimental to your results. Keep reading to learn how to conduct the entire A/B testing process before, during, and after data collection so you can make the best decisions from your results. A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company may not necessarily work for another. In fact, conversion rate optimization (CRO) experts hate the term “best practices” because it may not actually be the best practice for you. But, this kind of testing can be complex if you’re not careful. Let’s go over how A/B testing works to ensure that…
Over on one of the forums the other day, somebody asked about best practices for redirects and link tracking for marketing email sends. Here’s a few of my thoughts.First: avoid the open redirect. If you’re using a redirect tool or feature that lets you just specify the full destination URL in its redirect, that’s bad news. Why? Because bad guys look for these to exploit. What happens is, when they’re used in spam or phishing emails, the domain reputation of the redirect domain goes bad, affected the domain that was abused, but protecting the bad guy’s actual domain. Spammers know this and look for opportunities to do this. Read more about this risk here.Now that we’ve gotten that out of the way, here’s what I would call your best (safest) options for domain choice for link/click tracking:Your custom click-tracking domain hosted by your email service provider (ESP). Most ESP platforms…
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
Mike Robuck of Mobile World Live reports on a new SMS and call spam protection option for Verizon Wireless users here in the US: an updated free Call Filter app.I just downloaded it myself and it seemed pretty easy to set up. I recommend checking it out. Of course, they immediately tried to upsell me to a paid version, but I’m going with just the free version for now (I already do pay them quite a bit of money every month). The ability to report phone numbers as spammy, and benefit from others reporting phone numbers as spammy, is a wonderful thing to see here — Google Voice has had something similar to this for a long time now and I’ve wished for the same thing at the mobile provider level.Read the article here and then head on over here to learn more from Verizon and/or to download the app.
A hot housing market is a boon for realtors, and TikTok for real estate agents has the power to turn the tide of that never-ending competition for leads in your favor. Think back to the glory days of open houses, when the promise of free food and a walking tour through a local home was enough to bring the community together and focus the attention of every potential homebuyer on the properties you were selling. Nowadays, as a result of the Covid-19 pandemic, virtual home tours are all the rage and when it comes to social media marketing for real estate, platforms like Facebook and Twitter are all too often your first stop when trying to generate new leads. Around 36% of people surveyed in a recent Zillow poll say that they’d be willing to purchase a home they’ve never seen in person entirely online. As a result of this…
While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you know what context marketing means or not, I’m willing to bet you want to deliver the right campaigns to the right customers at the right time. That’s what context marketing is all about. Here, we’re going to introduce the concept of context marketing and dive into strategies you can use to implement it into your overall marketing strategy. My favorite context marketing definition is delivering the right content, to the right people, at the right time. Let me explain what I mean by context a little more, though. When you have context around something, you have a larger, more telling picture — you know, those little details that lend more clarity to things that would otherwise be pretty general,…