ecommerce SEO
Ecommerce SEO, or search engine optimization, is very important to increase the amount of website traffic to your site from search engines, typically Google. Organic search accounts for over 53% of all website traffic, whereas paid ads only account for 15% (Brightedge Research, 2019). For this reason, it is important to focus on SEO for your ecommerce website, rather than spending on paid ads. Here’s some handy hints on how to improve your ecommerce SEO results when using Maropost. Conduct data-driven researchOptimize Product PagesOpen more selling pages Use Google AnalyticsDiversifying Investment 1. Conduct data-driven research You need to determine how large the customer driven demand is for your product range and the size of the market is. Organic search is simply about understanding which keywords your consumers are typing in when looking for the products you offer. Therefore you must do keyword research for every single related keyword to establish…