Top Deliverability’s Blog
Mapp: Feature Spotlight: Topics of Interest
- February 22, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just posted another interesting article:
In our last Winter Update, we decided to add a spark to customer segments and launched our Topics of Interests feature. This blog post gives you an overview of the benefits Topics of Interest bring for your business and why you should start using them right away for your marketing communication. Do You Like Burgers? Let’s See Which Contacts in Your Database Also Do! User segments can be based on countless parameters – be it location, buyer history, channel, etc. Now you can add a new element to that list – Topics of Interest. These let you type in a topic and Mapp selects the audience that has previously shown interest in it. And because that alone is not enough, we added a spark of AI to make things a little more interesting and, most importantly, more precise. It even helps you to find content that’s similar to the…
Read more here: Feature Spotlight: Topics of Interest
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