klaviyo
I thought it would be fun to take a moment and look back at a prior webinar. This presentation that Tonya Gordon and I put together for Klaviyo users in early 2023 was one the most popular webinar I put together for my then-employer. Klaviyo users seem to hunger to learn more about deliverability and best practices, and I think the guidance here is still accurate and will help put folks on a solid deliverability footing. In the webinar, Tonya and I break down the difference between delivery and deliverability, how to put your best deliverability foot forward (it starts with your authenticated domain name), how to measure and monitor for deliverability issues, and much much more! Google and Yahoo’s new sender requirements had yet to be announced when we presented this webinar; thus we did not touch on them. Klaviyo has put together a Yahoo/Google compliance guide here; and
Email and marketing automation platform Klaviyo is hiring! They’re looking to fill the role of “Manager, Global Email Deliverability,” in a hybrid (partly in-office) capacity, attached to their Boston office. In that role, you would: Support the implementation of the strategic vision for global email deliverability that is aligned with the company’s focus on growth. Lead and develop a team of Deliverability Consultants and Analysts to provide the ultimate experience for Klaviyo customers. Track the overall health of the email deliverability business at Klaviyo, taking action as needed to ensure our customers can rely on Klaviyo as their sending platform. Lead your team to maintain working relationships with all major mailbox providers, blocklisting agencies, and other key stakeholders in the messaging ecosystem. Educate Klaviyo employees and customers on messaging practices that will help to drive good deliverability and, in collaboration with the Enablement and Customer education teams, create user guides
Hey, are you looking for a new job? Klaviyo’s got a bunch of roles posted that I think you should check out. Here’s a few highlights:Mail Operations Engineer. Come work on the KMTA (Klaviyo MTA) team!Email Deliverability Specialist: Boston or Denver.Deliverability Strategist, APAC or London.And more!
Hey Klaviyo users! Here’s a simple thing you can do to help improve deliverability success when sending emails from Klaviyo.Klaviyo has this “dedicated sending domain” setting that relates to email authentication, specifically DKIM authentication. If you don’t turn it on, Klaviyo still authenticates your email messages, but you basically get authenticated as “one of the group of Klaviyo customers,” not as yourself.If you implement this “dedicated sending domain” fully, you basically end up authenticating mail as yourself, being seen by yourself at mailbox providers (in particular, Gmail) instead of just being seen as “one of the group of Klaviyo customers.”This is a domain reputation thing that makes it easier for Gmail and others to tell you apart from other senders. And if you send good and wanted mail, it’ll make that mail more likely to go to the inbox. It helps you stand apart from the crowd, in a good
Hey, Klaviyo users! Did you miss the recent “INTRO TO DELIVERABILITY” webinar presented by yours truly along with Tonya Gordon from Klaviyo? In the webinar, we talked about the basics of deliverability, the top things a Klaviyo sender can do to maximize their chances of deliverability success, and we answered a bunch of your questions. Don’t despair if you weren’t there to experience it live — we’ve recorded the whole thing and put it online over at the Kickbox blog, so you can catch up on it at your leisure. Click on through to read more.
Hey, Klaviyo users? Looking to learn more about email deliverability and how to maximize your chances of inbox success when sending emails from Klaviyo? Then you’ll want to join this upcoming LIVE webinar! This Thursday, January 19th at 10:00 US central time, Klaviyo’s Tonya Gordon and I will be presenting INTRO TO EMAIL DELIVERABILITY, where we’ll touch on:The basics of email deliverability, including the difference between delivery & deliverability;Best practices & how they differ by vertical;The KPIs you should be monitoring & tools to help you identify deliverability issues;Maximizing deliverability success with Klaviyo & Kickbox;How to boost deliverability by improving email hygiene;This will be an easy and informal session and we’ll save plenty of time for your questions.Click here to register for the “INTRO TO EMAIL DELIVERABILITY” webinar.If you’ve been reading my blog for years, don’t use Klaviyo, and already know a thing or to about email marketing best practices, then
Klaviyo is hiring! They’re looking for an SMS Deliverability & Compliance Specialist. It’s not email, but it still seems relevant, so I’m going to share it here. In this US-based role, you would “drive the short code application process for customers to ensure a timely go-live, be a subject matter expert on market requirements for SMS number types and guide our customers and internal stakeholders through the setup process, establish and maintain documentation such as delivery best practices, compliance and playbooks, identify and rectify data, process, and technology issues through monitoring of our operations,” and more! Click here to learn more or to apply.I also see two Australian job postings for Klaviyo:SMS Deliverability & Compliance Specialist (APAC)Email Deliverability & Compliance Specialist (APAC)
Klaviyo is hiring yet again! This time they’re looking to fill the role of Senior Email Deliverability & Compliance Specialist. Could that be you?You’ll need to investigate and address email delivery problems by communicating with Internet Service Provider (ISP) abuse desks, email block-list, and anti-spam technology providers in a professional manner, maximizes clients’ deliverability rates by monitoring their email campaigns, analyzing inbox placement, recommending, and helping implement best practices, and much more. You know the drill! Click on through for more info or to apply.
Email and SMS marketing automation platform Klaviyo is hiring yet again! This time, the open role is: Manager, Email Deliverability & Compliance, and this person would “develop an in-depth knowledge of the Klaviyo product to support individual contributors, coach and mentor a team of compliance and deliverability specialists to provide the ultimate experience for Klaviyo customers, maintain working relationships with all major mailbox providers,” and more!Could that be you? Click here for more information and/or to apply.
Email and SMS marketing automation platform Klaviyo is hiring! They are in need of an excellent Deliverability Strategist “to provide world-class service by working directly with our top tier customers to provide your expertise and consultative services, reporting, best practices and recommendations to provide them with a white glove onboarding experience.” You’ll provide consultative email deliverability strategies to customers as needed, conduct in-depth investigations, reviews, and audits into email sending practices, assist customers with blocklists, spam traps, and issues with mailbox providers, monitor delivery metrics and create strategic plans to improve their outcomes, and more!Could that be you? Click here for more information and/or to apply.