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Are you using your data to its fullest potential? If not, you could be missing out on key insights that could help boost your website’s conversion rate. Here are seven ways to use advanced reporting to get more out of your data. Create a custom conversion funnelSegment your trafficUnderstand your Customers’ Life Cycle Find New Opportunities with Cohort AnalysisIdentify your Most Profitable Marketing ChannelsEvaluate the Impact of Changes in your BusinessPredict the Future of your BusinessBoost Conversions Through Data 1. Create a Custom Conversion Funnel One way to use advanced reporting to boost conversions is to create a custom conversion funnel. This will allow you to track the progress of users through your website and identify any areas where they are dropping out. You can then make changes to improve your conversion rate. Let’s say that your case studies aren’t as engaging. Thanks to these insights, you’ll know that you…
This article was originally published on Drapers Online, here, and has been adapted for the Emarsys blog. In an era where many marketers wear their…
When you’re promoting a school or learning center, you need to figure out what education keywords and search terms are driving user searches. The right tools will tell you what people are researching on Google and what content you should provide. By integrating specific education keywords into your digital marketing strategy, you can pull in more organic traffic to your website. Almost half of digital marketers think that search engine optimization (SEO) yields the highest returns. Keywords are integral to a strong SEO strategy as well as search ad campaigns. This article covers: Benefits of a strong keyword strategyEducation keywordsWays to find more keywords You’ll learn which education-related search terms are the most popular and how to figure out what your target demographic is researching right now. Using the right education keywords will land your school or business on the first page of Google results every time. Stay connected to…
When you’re promoting a school or learning center, you need to figure out what education keywords and search terms are driving user searches. The right tools will tell you what people are researching on Google and what content you should provide. By integrating specific education keywords into your digital marketing strategy, you can pull in more organic traffic to your website. Almost half of digital marketers think that search engine optimization (SEO) yields the highest returns. Keywords are integral to a strong SEO strategy as well as search ad campaigns. This article covers: Benefits of a strong keyword strategyEducation keywordsWays to find more keywords You’ll learn which education-related search terms are the most popular and how to figure out what your target demographic is researching right now. Using the right education keywords will land your school or business on the first page of Google results every time. Stay connected to…
From Yahoo’s Lili Crowley, an announcement of their new “Senders Hub” postmaster website, where “you will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail Image Proxy and other valuable information and documentation.” This also includes new contact forms for complaint feedback loop (CFL/FBL) signup, requesting help for deliverability issues, and reporting abuse.Read the announcement here and find the new site here.[ H/T: Kent McGovern and Marcel Becker ]
HubSpot Blog research found that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year. If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works. In this post, discover new HubSpot Blog data that will help you decide the best time to post on TikTok to ensure your content has the most significant reach. What’s the best day to post on TikTok? The best days to post on TikTok are Saturday, Friday, and Sunday. The graph below displays this data. Best Times to Post on TikTok Marketers report that the three best time frames to post on TikTok are 6-9 PM, 3-6 PM, and 12-3 PM, in that order.…
“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.” monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable. In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified. What is an Instagram verification badge? An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone’s profile, as well as in search results.…
Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data. In a time when visual content remains a crucial part of any brand’s marketing strategy, Instagram marketing presents a unique opportunity to showcase your brand identity. Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and why their posts set them apart. Best Brands on Instagram What makes a brand great on Instagram? We polled 301 users across the United States, and asked “Which of the following describes the brands you follow and enjoy on Instagram?” These were their top answers: Data Source While this data is from a small sample, it does highlight what we already…
Regardless of what product, service, audience or industry you’re marketing, email personalization cuts through the clutter. In fact, HubSpot reports that it’s the number one tactic that email marketers use to boost engagement. The level of sophistication can range from acknowledging a subscriber’s birthday, to letting them know the weather–wherever they are–when they open your email. Regardless of how you want to personalize, it starts with getting your data in order. Here’s a look at how you can use the data you’ve collected for email personalization. Email personalization 101: Start with data basics The rules around data collection, and managing privacy and permissions are complex. For that reason, we recommend that you start by focusing on two types of data: zero-party and first-party. Both are explicitly given to you by your audience, so you’ll know where the data came from, and when and how it was provided. Zero-party data is…
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…