Top Deliverability’s Blog
There are many ways to prevent spam, such as implementing SPF, DKIM, DMARC, and BIMI. But lesser-known forms of email authentication including reverse DNS (Domain Name System) are equally as important. So, what is reverse DNS or an rDNS lookup? Reverse DNS (rDNS) is essentially a reverse IP lookup. It is a type of email authentication that is used to match your mail server IP address to your hostname. This post will cover: How does Reverse DNS work?What is the difference between forward DNS and reverse DNS?Why are Reverse DNS Lookups Important?How to Set Up Reverse DNS RecordWhat is PTR record?What is in-addr.arpa?Step 1) Create Reverse DNS ZoneStep 2) Create PTR RecordHow to do a Reverse DNS LookupHow to Fix a Reverse DNS ErrorReverse DNS does not match SMTP bannerDefault Exchange SMTP Banner:Optimized SMTP Banner:How to change the SMTP banner in Exchange 2013 or 2016Cpanel SMTP Solution:SMTP Banner Best Practices:Takeaway…
To understand the importance of resilience in the workplace, let’s start with an example. Let’s say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes — including your workplace culture, leadership structure, and even your team’s goals and objectives. When it comes time to deliver the message to your marketing team, however, you’re surprised by their reactions. While there is some trepidation, most of your employees are upbeat, positive, and excited about the new opportunities and challenges ahead of them. Their reaction doesn’t mean they aren’t also hesitant, nervous, or unsure of the future. It simply means that your team feels secure, confident, and capable of taking on those new challenges, whatever they may be. This is the power of workforce resiliency. Here, we’ll dive into why workforce resiliency is one of the strongest predictors of long-term employee satisfaction…
I’m only a couple hours into my day today and so far I’ve received three different emails from three completely different senders, each inviting me to go look at the same exciting erotic webcam site. Each email message came from what I think is a legitimate sender — the latest one, from some sort of online sushi-related website, which I think is owned by some sort of sushi restaurant or delivery service, probably based in France, given the domain name used. I don’t think this online maki maker intended to advertise an adult website, but I suspect that they have open text fields in their registration forms or forward-to-a-friend forms that some spammer is exploiting to send out the gross porn links. And when I, and everybody else, report the mail as spam, the deliverability damage lands squarely on the sushi seller’s domain and IP address. Which sucks.The fact that…
If you work in tech, media, or even marketing, you’ve likely heard a lot of buzz around Web 3. And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you’re likely asking questions like, “How could Web 3 impact my business?”, “Will I fall behind if I don’t get in on Web 3 now?”, and “Is Web 3 just built on hype?” “When you’re listening to the news, or you’re on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. It’s really easy to naysay all of it. I get that,” says Kipp Bodnar, HubSpot CMO. “A lot of it is going to be crap. And a lot of it’s going to fall away.” But, Bodnar adds, “In the…
Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs. We’ll explain what codecs are, why you need them, and how they make streaming high quality content possible. What is a codec? A codec is a term used to describe a computer program that can encode and decode data. Their main purpose is to compress data, particularly media. Without them, audio and video files would be too large to transfer over the internet. A combination of “encoder” and “decoder,” a codec is used to encode data into a format that can be stored or transmitted and viewed later with its corresponding decoder. Essentially you won’t be able to play audio or video files unless they are paired…
Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let’s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, “Isn’t this a value proposition? ” Not exactly. While both are used to differentiate you from your competitors, competencies are what you leverage to support your value proposition. For instance, at Uber, their value proposition is “Always on, always available.” What’s their core competency? An easy-to-use app and reliable access to its services at any time of the day. Establishing your core competencies early on is incredibly valuable, as it can inform your marketing strategy moving forward. You can use them in your messaging to attract your target audience and stand out among your competitors. If…
Our annual appointment with an analysis of the previous year’s email campaigning is back: this time we take stock of the performance of Email Marketing not only in the post-Covid scenario, but also (and above all) in twenty years of MailUp history. Here are our key insights. MailUp’s 2022 Statistical Observatory is finally here! The annual analysis on email channel performance could not miss in the year MailUp’s twentieth birthday. This time the study helped to take stock of companies’ Email Marketing and the evolution of results and market trends throughout the MailUp platform’s twenty years. For this special year, we studied: the main metrics of Email Marketing in a complete overview of 2021the distribution of items throughout the yearthe results obtained by DEM, newsletters and transactional emails in each sector the trend of the 50 sectors of our customers basin’s merchandisee-commerce performance The report also put specific focus on the…
Just recently we launched a series of articles that walk you through creating your best emails yet. If you didn’t get a chance to review them, go back and do so! You’ll learn all about buyer behavior and the psychology that’s the root of it all. You’ll also find out why CTAs are so important, why some fail, and what’s the best way of using them. Once you’re done, come back for this final part of your guide to the best emails! Email StructureTypes of LeadsDirect LeadsIndirect Leads3 Steps to Your Best Emails Email Structure Every successful email has 3 parts: LeadBodyClose The lead is the attention grabber. You have to get your reader’s attention in less than 5 seconds. The body is where you present the benefits of your product. The close is where you’ll put your call to action. Just because every successful email has 3 sections doesn’t…
Today’s customers expect your brand to provide a 1:1 experience that’s relevant to their individual needs and preferences. They also expect to have that 1:1…
This is a recap blog post for the webinar streamed live by CommerceNext on May 4, 2022, which is also known as Star Wars Day….