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*Once upon a time, in the vast realm of digital marketing, there existed a challenge that every savvy marketer faced – the enigma of email optimization. The quest for delivering messages straight into the coveted inbox, capturing attention, and avoiding the treacherous spam folder was no easy feat. However, amidst this challenge, a knight in shining armor emerged – GlockApps, armed with a suite of tools destined to transform the fate of email campaigns.* The Landscape of Email Optimization: A Perilous Journey In the kingdom of digital communication, where attention is scarce and competition is fierce, the art of email optimization reigns supreme. It’s a multifaceted endeavor, requiring meticulous attention to every detail to ensure messages not only reach their destination but captivate and convert. Our story begins here, in the heart of this challenging landscape. GlockApps: A Comprehensive Solution Fit for a Hero 1. Inbox Insight: Illuminating the Path

November 2, 2023 Estimated reading time: 13 minutes Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation. During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable guidance. The key insights derived from the presentation: The key insights derived from the presentation: Mandatory Authentication: Authentication is an indispensable element in the realm of email deliverability. Maintain Pristine Email Lists: The cleanliness of your email list is of utmost importance. Sub-Domain Separation: Categorizing different types of emails under distinct sub-domains is a tactical approach. Understanding Recipient Email Providers: Being well-acquainted with the email providers of your recipients is invaluable. Prioritize Opt-In Subscribers: A foundational practice in email marketing is the

As 2024 approaches, major players in the email industry, such as Gmail and Yahoo, are ushering in a pivotal shift that carries significant implications for email marketers and senders alike.  Gmail’s New Email Requirements Gmail’s new email requirements are designed to bring a higher degree of security, transparency, and user-friendliness to the inbox. These requirements are specifically tailored for bulk senders — those who dispatch more than 5,000 messages to Gmail addresses daily. While this threshold may seem imposing, the impact of these changes is poised to benefit email marketers, recipients, and the email ecosystem as a whole. Concurrently, Yahoo is unveiling a parallel set of prerequisites. This collaborative initiative involving prominent industry leaders underscores a shared dedication to enhancing email communication, prioritizing security, user-friendliness, and freedom from spam. Significance for Email Marketers The significance of these changes cannot be understated. They signify a critical step towards a safer, more

Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023. Table of Contents 1. Introduction 2. Understand Your Audience 3. Create Catchy Subject Lines 4. Personalize Your Emails 5. Segment Your Email List 6. Optimize Email Frequency 7. Use Eye-catching Images 8. Keep Your Emails Mobile-friendly 9. A/B Test Your Emails 10. Provide Value 11. Clean Up Your Email List 12. Use Urgency and Scarcity 13. Implement Social Proof 14. Use Emojis in Your Subject Lines 15. Run Deliverability Test 16. Conclusion 17. FAQs 1. Introduction Email marketing remains one of the most effective ways of reaching your target audience. However, in order to achieve your marketing goals, you

Table of ContentsWhat is Email Marketing?What Does an Email Marketer Do?Email Marketing Manager SalaryHow to Find Email Marketer Jobs7 Must-Have Email Marketing SkillsTypical Email Marketing Job Description:Email Sending SoftwareDeliverability Testing SoftwareDMARC Analysis SoftwareBlacklist Monitoring SoftwareEmail Validation SoftwareEmail Warming SoftwareConclusionAdditional Resources The best email marketers know how to adapt, learn new skills, and solve complex problems by leveraging the right software. Despite recent events that impacted in-person business, digital marketing was able to prove its effectiveness by helping many companies stay afloat. Numerous companies suffered economic loss during the pandemic and were forced to lay off a substantial amount of employees. In order to stand out or secure their jobs, many people had to learn new skills and began lucrative careers as email marketers! But how do you become an email marketing specialist? This blog post will show you exactly how to be an email marketer without having to get a

Did you know that there are over 1.5 billion Gmail users all over the world? Chances are that a large portion of your email list consists of Gmail contacts. But are your emails reaching the Gmail primary inbox? Find out if your email was delivered to the Gmail Primary Inbox, Promotions Tab, or Spam Folder Check Your Gmail Delivery In the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages. If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages. Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost

Table of ContentsAre Your Emails Getting Delivered?9 Email Writing Best Practices that Drive Email Program Growth#1 Your Email List Contains Humans, Not Contacts#2 Maintain a Professional Image#3 Keep your Email Short, Sweet, and to the Point#4 Optimize your Email Subject Line#5 Leverage your Preview Text#6 Create a Simple but Effective Call-to-Action (CTA) button#7 Use your “unsubscribe” footer to your benefit#9 Test email deliverability before hitting SendCold Email Template ExampleConclusion Email marketing is a leading source of revenue in the digital marketing space. It has helped millions of companies build relationships with their customers and promote their expertise to increase sales. Despite the fact that some people may believe that email is underrated compared to other marketing channels such as paid advertisements, it is definitely not underperforming. Email marketing has the highest return on investment for every dollar spent ($36 for every $1). As society shifts to a more digitized world

Table of ContentsWhat is Email AccessibilityWhy does Email Accessibility Matter?Visual ImpairmentsAuditory ImpairmentsCognitive ImpairmentsNeurological ImpairmentsPhysical ImpairmentsSpeech ImpairmentsIs your Email Accessible?Email Accessibility ChecklistHow to make Emails AccessibleAlt TextDescriptive Subject LinesResponsive DesignAppropriate Emoji UseAvoid Using TablesColor SelectionOptimize your CodeText Line Height & SpacingText Size & FontsAccessibility Testing ToolsTest Color ContrastTest HTML CodeTest AccessibilityTest Email DeliverabilityMailbox Provider AccessibilityGmail AccessibilityOutlook AccessibilityYahoo! Mail AccessibilityConclusion Email accessibility has been a top trending topic for email marketers in 2022. As society shifts to promote diversity, equity, and inclusion, it’s become more important for email marketers to create accessible content that every subscriber can digest. 26% of the United States population has some sort of disability. Thus, there are many different kinds of conditions to consider when creating accessible emails. Even though your emails may not be able to accommodate everyone, follow these email accessibility guidelines to increase your email campaigns’ accessibility. This article will highlight 9 email accessibility

The DKIM protocol, along with SPF, DMARC, and BIMI form the perfect ensemble for email security. Any one of those email authentication methods can safeguard your email server, but it would be limited and could result in expensive security breaches. The only way to ensure that your email servers are fully protected is to set up all 4 forms of email authentication. This will also improve your email deliverability and reputation because mailbox providers will see you as a responsible, authenticated email sender. This article will cover: What is DKIM?Difference between SPF vs DKIMHow does DKIM work?What are DKIM Signatures?DKIM Signature ExampleWhat is a DKIM Selector?DKIM Selector ExampleHow to Set Up DKIM1) Identify all your sending sources2) Install DKIM on your email server3) Create a public and private DKIM key pair4) Publish the public DKIM key5) Hide the private DKIM key6) Configure your email server7) Test your DKIM setup with

There are many ways to prevent spam, such as implementing SPF, DKIM, DMARC, and BIMI. But lesser-known forms of email authentication including reverse DNS (Domain Name System) are equally as important. So, what is reverse DNS or an rDNS lookup? Reverse DNS (rDNS) is essentially a reverse IP lookup. It is a type of email authentication that is used to match your mail server IP address to your hostname. This post will cover: How does Reverse DNS work?What is the difference between forward DNS and reverse DNS?Why are Reverse DNS Lookups Important?How to Set Up Reverse DNS RecordWhat is PTR record?What is in-addr.arpa?Step 1) Create Reverse DNS ZoneStep 2) Create PTR RecordHow to do a Reverse DNS LookupHow to Fix a Reverse DNS ErrorReverse DNS does not match SMTP bannerDefault Exchange SMTP Banner:Optimized SMTP Banner:How to change the SMTP banner in Exchange 2013 or 2016Cpanel SMTP Solution:SMTP Banner Best Practices:Takeaway…