Email Structure

Table of Contents What are the Main Email Parts? Email Header Structure Email Body Structure HTML vs Plain Text Frequntly Asked Questions From the moment of its appearance, the email format has evolved from a formal plain text to the whole catalog with interactive elements. These days, we receive a ton of beautifully designed emails in our inboxes that enable us to take surveys, browse image carousels, and even play games. In this article, we want to explore the email structure and its components to help you streamline your email campaigns for better Inbox delivery. What Are the Main Email Parts? The email structure consists of the two components: header and body. The email header contains the information about the sender and recipient, originating IP address, email authentication outcomes, and transport information added by each server the message passes through on its way to the recipient. It’s important to differentiate

Just recently we launched a series of articles that walk you through creating your best emails yet. If you didn’t get a chance to review them, go back and do so! You’ll learn all about buyer behavior and the psychology that’s the root of it all. You’ll also find out why CTAs are so important, why some fail, and what’s the best way of using them. Once you’re done, come back for this final part of your guide to the best emails! Email StructureTypes of LeadsDirect LeadsIndirect Leads3 Steps to Your Best Emails Email Structure Every successful email has 3 parts: LeadBodyClose The lead is the attention grabber. You have to get your reader’s attention in less than 5 seconds. The body is where you present the benefits of your product.  The close is where you’ll put your call to action. Just because every successful email has 3 sections doesn’t…