email campaigns

Learn how to craft email marketing campaigns that get results. Here are a few examples and tips to improve your email marketing strategies. Email marketing campaigns are a key part of any strong digital marketing strategy. Run campaigns that meet business goals, from driving sales to boosting brand awareness. The last thing you want is for email subscribers to ignore your campaigns (or worse — unsubscribe). Rise above the noise with a strong email marketing strategy.  Need inspiration? We’ve gathered the best email marketing campaign examples to get you started. What Is an Email Marketing Campaign?How to Run a Successful Email Marketing CampaignThe Best Email Marketing Campaign Examples What Is an Email Marketing Campaign? An email marketing campaign is a single email or series of emails that a marketer sends to a contact list. The campaign is designed to achieve specific business goals. Your goal could be to drive sales

So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.

So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.

We’ve all done it: opened, scrolled, and swiped left without hesitation. And no, I’m not talking about your dating apps, I’m talking about your email inbox. Deleting spam from the inbox has become more and more of a daily ritual for many email users. This has made it harder for businesses to figure out how to send bulk email campaigns that stand out among the deluge of work, personal, marketing, and spam emails in a potential customer’s inbox. To compete with all of this noise, some email marketers resort to purchasing lists, sending too frequently, or using click bait subject lines. But these tactics will turn you into the exact thing with which you’re competing — a spammer. How to Send Bulk Email Without Spamming If you want to cut through the clutter and not resort to spam tactics, you’ll need to focus on three main areas to get noticed:

Labor Day marks the end of summer and the start of a huge sales opportunity. This article breaks down Labor Day emails, subject lines, and strategies to inspire your campaigns during this popular holiday weekend. When it comes to turning your email list into paying customers, staying relevant is a priority. One of the best ways to do that is to keep in touch on important holidays and special occasions, like Labor Day weekend. If your Labor Day email can make your customers’ lives better or easier, you’ll win a place in their minds for a long time to come. Read on to get inspiration for your Labor Day emails and learn how to use this holiday weekend to drive sales for your business. What Is Labor Day?Labor Day Email Examples20 Labor Day Email Subject Lines to Inspire Your CampaignsLabor Day Email Marketing Strategies That Drive Results What Is Labor

Email newsletters help start, grow, and maintain relationships with your customers. And it’s those relationships that keep them coming back for your products or services.   But after the fun of summer emails, generating fall newsletter ideas can feel challenging. The good news is, fall is the perfect time to build connections with your audience. As the weather turns, people stay in and spend more time on their devices. This gives you a unique opportunity to catch their attention.  This fall, find ways to start the conversation and build strong relationships with your customers. Read on to find out which holidays and special events, marketing tips, and creative content could boost your open rates, clicks, and sales this fall. Fall Holiday Newsletter Ideas Engage your readers this time of year by celebrating  their favorite fall holidays. From Labor Day to Thanksgiving, find out how to stand out from your competitors and

Just recently we launched a series of articles that walk you through creating your best emails yet. If you didn’t get a chance to review them, go back and do so! You’ll learn all about buyer behavior and the psychology that’s the root of it all. You’ll also find out why CTAs are so important, why some fail, and what’s the best way of using them. Once you’re done, come back for this final part of your guide to the best emails! Email StructureTypes of LeadsDirect LeadsIndirect Leads3 Steps to Your Best Emails Email Structure Every successful email has 3 parts: LeadBodyClose The lead is the attention grabber. You have to get your reader’s attention in less than 5 seconds. The body is where you present the benefits of your product.  The close is where you’ll put your call to action. Just because every successful email has 3 sections doesn’t…

Are you an email marketer looking for some extra tips and pointers to move your emails from good to great? Or maybe you have your own service agency and you’re looking for ideas on how to teach your clients how they can get better at email marketing. Or maybe you don’t know anything about email marketing…and you want to learn.  Either way, this blog post will help you! Regardless of who you are or your level of experience, we promise: you’ll come away with practical tips on how to get started and how to get better. Keep reading! First of all, let’s make sure that we’re all on the same page. Let’s understand what email marketing is not. Email marketing is not hard selling. And it’s not fake scams. Email marketing circles around relationships. Think about it – why do you write an email? You write an email because you…

There’s 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the biggest days in American sports too), the NFL Super Bowl. And, of course, most businesses want to be retail winners when it comes to getting consumer dollars. But how do you make sure you succeed, and close out the lead-up to the Super Bowl with a big email marketing victory? In this article, we’ll tell you why the Super Bowl is prime real estate for marketers and how you can perfect a winning Super Bowl marketing strategy. Table of Contents Why should you join Super Bowl marketing? Preparing your email strategy for the Super Bowl Taking advantage of email during the…

Email newsletters are one of the most effective ways to stay top of mind with your customers. When done right, that is. The problem, though, is that so many businesses don’t know what they should actually put in their newsletter. More often than not, businesses don’t know why they should be sending newsletters. They’ll say they need to because everyone else is doing it, or because they want to “stay top of mind”, but have no strategy outside of that. Then, the responsibility is “given” to someone who probably doesn’t want it, leading to boring, lifeless email blasts that don’t bring value to your subscribers or your business. That may be the case for 90% of businesses, but it doesn’t have to be the case for yours. With the right plan and a set of goals in mind, you can make your newsletter a hard-working marketing channel for your business — and we’ll show…