Top Deliverability’s Blog
Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the email, it’s reusable. Need to adjust copy, images, and links so messages are relevant to each campaign? An email template lets you do exactly that—without requiring that you build from scratch every time. Email templates are a path to efficiency, speed, and brand consistency. Templates also allow marketers or designers who don’t code to build a great email campaign themselves. But email is complex. Even the best email templates require some involvement on your part to make sure they’re working as expected. Here are eight things to check when you’re using email templates to make sure you’re getting the most from them. (On the hunt for new or fresh templates? Try these six free templates—optimized for…
From in-store to in-app to online, regardless of where your customers shop with your brand, they expect a connected, personalized experience. In the past, true…
In this installment of our DMARC adoption research, we’re taking a look at how DMARC is faring in Australia. The post DMARC Adoption among Australia’s Top 100 Companies appeared first on dmarcian.
ActiveCampaign is hiring, looking for a: Deliverability Specialist.From the listing: “The Deliverability Specialist provides client-facing support and services for ActiveCampaign clients and staff. The DS is responsible for ensuring the highest possible level of service in providing successful e-mail delivery for ActiveCampaign clients. The DS assists in establishing ActiveCampaign as the industry leader in providing the expertise and guidance required to navigate the complex email delivery landscape.”For more info and/or to apply, click here.
Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world. Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and more webinars instead of live events. The B2B webinar platform BrightTalk reported a 76% increase in video, webinar, and virtual events uploaded to their platform from March to June 2020. From April 2019 to April 2020, ON24 saw a 167% increase in monthly usage of its webinar platform. If there was ever a time to create a webinar, it’s now. Are webinars dead? In a word: no. While webinars may seem outdated, they have proven to be invaluable during social distancing. Most companies are moving toward a telecommuting model, and…
While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable with losing all sense of decency, respect, and good manners. So what’s the best way to deal with the negative comments that crop up from time to time? Let’s find out. Let’s discuss these strategies in detail. 1. Respond to the comment as soon as possible. Don’t delay. Don’t let negative comments linger. The more time you let them go unanswered, the more time others have to see that someone has complained and you haven’t responded. Instead, address negative comments as quickly as possible to prevent them from bubbling up into something potentially more damaging. A…
This article is the second in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected…
More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the “Agree” box for terms and conditions are over? Will consumers start poring over the privacy policies of every website they do business with? Honestly, probably not. But prioritizing personal data protection is a trend that’s turned into a movement with no signs of slowing down. At the same time, consumers are expressing a desire for more personalized experiences from brands. And marketers are more than willing to use personal data to make that happen. A highly personalized brand experience requires personal data. So, where do these two lines cross? How can marketers use the power of personalization to build unique and engaging emails for subscribers while being vigilant about data privacy at the same time? Table of Contents The privacy paradox and its…
You can send mass email with Gmail using a browser extension (for free). We’ll show you how — and explain why email marketing software is a better option. Mass email (also known as bulk email) is when you send an email to a large number of contacts. It could be an email marketing campaign to generate leads or drive sales, or follow-ups with your clients. You can send mass emails through a free email service provider like Gmail or Outlook but you risk having your emails land in subscribers’ spam folders. You also won’t be able to send highly personalized emails or customize email designs to fit your brand. If, however, you want to cut down on costs for one or two email campaigns, then sending mass emails with Gmail is a good place to start. How to Send Mass Email in Gmail Before you begin you’ll need a free…
Let’s break down the secrets to success behind The New York Times’ The Morning, and what you can learn from it for your own newsletter. Some people say newspapers are dead, but The New York Times (NYT) isn’t taking that lying down. It has maintained its classic brand and award-winning content while evolving its product to serve a digital audience. Besides its website that serves as a digital news source for its readers, it has curated one of the most popular daily email newsletters in the world. The newsletter, called The Morning, has garnered over 17 million subscribers. So, how has The New York Times built a newsletter subscriber list over twice the population of New York City? It took the strengths of its centurial newspaper and adapted them to a new platform. It translated attention-grabbing headlines into subject lines. It adapted award-winning photojournalism into newsletter illustrations. And it turned…