Top Deliverability’s Blog
When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to business success. According to a 2021 Gallup report, only 20% of employees feel engaged at work. Low employee engagement is a quality of life issue, and it’s also expensive. Low engagement costs companies $8.1 trillion per year. Whether you’re starting your first job or managing a tough team, these resources for leadership development can help. These are the tools that can help you thrive both personally and professionally. While there are many qualities that make someone a great leader, this list focuses on three areas that anyone can use: Leadership Resources for Empathy Leadership Resources for Communication Leadership Resources for Support and Development Let’s get started. Leadership Resources for Empathy…
HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results. Keep reading to learn what we discovered. Creating a video for YouTube isn’t an easy task. First comes ideation, then scripting followed by filming, and finally editing – and that’s just at a high level. Imagine doing all that work just to upload a video that doesn’t get much traction. When you’re first starting out, you’re bound to struggle. However, if you’ve been at it for a while and are still not getting any traction from your videos, your upload time could be the culprit. We surveyed 300+marketers in the United States for our Social Media…
Learn the ins and outs of password reset emails from what recipients expect in their emails to deliverability tips to ensure your password reset emails land in the inbox. The post Password Reset Email Message Examples + Deliverability Tips appeared first on SendGrid.
Read about the the pros and cons of embedding images in your email by 1) Linking out to the image on a CDN, 2) Referencing it via a CID tag or, 3) Linking to an image in HTML. The post How to Embed Images in Your Emails (CID, Inline, & More) appeared first on SendGrid.
If you ever want to get a Twilio SendGrid expert talking, ask them about the Event Webhook. Then get comfortable because they’ll have a lot to say! Twilio SendGrid’s Event Webhook is a bit of a darling. Businesses love this powerful tool because it gives teams unlimited access to real-time data on email campaigns. And […] The post Why Email Experts Love Twilio SendGrid’s Event Webhook appeared first on SendGrid.
The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. But we know that change will come–and the dust will eventually settle. We marketers will find ourselves challenged to think and do differently –and eventually, in a newer normal. Yet again! I believe email marketing will prove to be the power player in this adjustment. But to make that pivot as seamless as possible, we’ll first have to use our email programs to proactively build first-party data–and store and segment that data effectively. What first-party data is–and why it has become so important The “textbook” definition of first-party data…
We’ve rounded up the best web push notification services to make it easier for you to choose the right notification platform for your business. What are Web Push Notifications? They’re short messages you can send to your subscribers that’ll show up while browsing on a mobile or desktop device. They’re often also referred to as browser push notifications since they work just as well when browsing on mobile devices as they do on desktop web browsers. Support for web push notifications varies across different browsers and device types. They generally include a headline, body text, an icon, CTA buttons, and sometimes a banner image. Keep in mind that to send push messages to your audience, you’ll need to ask for notification permission ahead of time. Grow Your Business with Push Marketing Push notification campaigns are the most cost-effective marketing tool for any business with a growing online presence. Browser notifications,…
We’ve condensed everything you need to know about push campaigns into 12 simple steps you can take to supercharge your customer engagement strategy. What Are Web Push Notifications? Web push notifications (aka browser notifications) are brief alert messages that work in any web browser on both desktop and mobile devices. When push notifications are enabled, your website visitors will see an opt-in popup that (if they give permission) will allow you to send them regular browser notifications. Why You Should Have a Web Notification Strategy Source The biggest benefit of browser notifications is the ability to send messages even when your subscriber doesn’t have your website open in their browser. And unlike mobile push notifications (on both Android and iOS devices) you don’t need a mobile app installed for it to work. You don’t even need an email address or phone number to send messages to your subscribers. When you…
Deceptive Design is a website that highlights “tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something.” Read through their Hall of Shame and you’ll see that a lot of them are email related. Hidden/unclear/assumptive opt-in practices, forced newsletter subscriptions, inverted opt-in checkboxes, and more. Don’t be on this list, and don’t do things that are on this list!
Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you’re working on. So, if you’re just putting your name and a point or two of contact information in your signature, you’re not taking full advantage of the opportunity to connect and engage with the people you’re emailing. So what exactly should go in your signature? 1. First and Last Name Just like with snail mail correspondence, your name should…