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In 2022, it’s clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it’s even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy. But with a wide variety of shopping tools popping up in feed-based posts, Reels, Live video, Stories, Guides, and the dedicated Shop tab, it can be challenging to figure out where to start. To help marketers and business professionals like you, let’s take a deep dive into Instagram’s shopping tools to find out: Which Instagram Shopping Tools Perform Best? Using Instagram shopping tools is the strategy with the highest ROI and also the strategy used most by Instagram marketers.…
Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it’s a crowded space, and the task of getting followers on Pinterest can feel daunting. Fortunately, there are tactics you can implement right now to increase your real follower count on Pinterest to increase web traffic, drive sales, and help your grand gain authority. Here, we’re going to dive into everything you need to know to grow your Pinterest audience today. 1. Use a Pinterest business account. On Pinterest, business accounts have access to tools such as unique content formats, advanced analytics, shopping features, and the ability to create an ad account to promote your content. When creating a new account, you can opt to turn it into a business account during the setup process. If you have an existing account, you can convert…
Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn’t stop you from making your site the powerful marketing tool it can be. This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X | 40 SEO Terms You Must Know! Numbers 2xx status codes – Code sent by the server to say that the request was successful. 301 Redirect – The process of permanently redirecting a webpage from one URL to…
No matter where you are in your DMARC deployment project, it’s useful to know that reaching a policy of p=reject initiates the stage of DMARC maintenance and management. The post Life After Reject appeared first on dmarcian.
This article is the first in our Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer…
Retail email marketing is one of the most successful tools at your disposal for building relationships with potential customers and encouraging them to shop with you again. The average return on investment for email marketing is about $36 for every dollar you spend. If you’re not using this strategy to promote your business, you could be missing out on customers. Why retailers need email marketing There are three main benefits of email marketing is dependable, affordable, and effective. When done effectively, your retail email marketing strategy can help you: Improve salesGet customer feedbackRetain customers Improve sales Regularly contacting your customers through personalized retail email helps you build relationships with them. These relationships are important to boost your brand and keep your existing customers. Staying in touch with your customers keeps them from forgetting you. When you send out emails with links to new products and promotions, your email can remind…
Remember EML files? Of course you do, but if not, I’ve blogged on the topic here previously.If you need to edit or view the raw headers or source from an email message, you can always just rename that file’s extension, changing it from “.eml” to “.txt” and then opening it up in your favorite text editor.But what if you want to do more? Here are three cool tools that allow you to visualize, extract or edit the content from EML files. What’s great about these is that each of the tools has a different focus.First, there’s emailpreview from Stephanie Griffith. Upon visiting, the first words you’ll see are, “Saving emails is a pain in the ass. We made it easy.” She’s right on both counts. Using this cool tool, you can take an EML file, or a URL, or raw HTML, and create an email preview image that you can…
From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about. But you may be wondering, where are these viral social media platforms now? And which ones are still worth investing in? Here’s what you need to know. Viral social media platforms: Where are they now? TikTok We first pointed out TikTok as the app marketers should watch back in 2019. At the time, the app had over 500 million monthly active users. Since then, that number has doubled to over 1 billion monthly active users. In 2019, we saw…
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such…
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn’t just supposed to sound pretty — it’s also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. That’s no small feat. If you’re stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you’re in luck. Here, I sat down with Lately’s CEO, Kate Bradley Chernis, to discuss the 11 tips that enabled her and her team to grow monthly recurring revenue by 240%. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action.…