Top Deliverability’s Blog
HubSpot: A Marketer’s Guide To Video Codecs
- May 16, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a insightful blog:
Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs. We’ll explain what codecs are, why you need them, and how they make streaming high quality content possible. What is a codec? A codec is a term used to describe a computer program that can encode and decode data. Their main purpose is to compress data, particularly media. Without them, audio and video files would be too large to transfer over the internet. A combination of “encoder” and “decoder,” a codec is used to encode data into a format that can be stored or transmitted and viewed later with its corresponding decoder. Essentially you won’t be able to play audio or video files unless they are paired…
Read more here: A Marketer’s Guide To Video Codecs
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