email marketing automation
According to statistics, automated emails generate 343 orders for every 1,000 promotional emails sent, compared to 72 for a standard email marketing campaign (source). Yet marketers don’t use Email Marketing Automation as much as they should: automated messages represent, in fact, only 2.2% of email submissions. Learn more about this approach and the tools that let you automate your campaigns. If you do email marketing, you definitely spend a large part of your day on email campaigns, often performing repetitive tasks that don’t bring real value to your mailings. There is a way to bypass these processes, without harming the results of your emails, and actually improving their performance. It’s called Email Marketing Automation. With the right tools, you can take advantage of Marketing Automation to automate your promotional emails (and not only!), freeing your marketers from performing the same tasks for every single contact on the mailing list. Let’s…
Just recently we launched a series of articles that walk you through creating your best emails yet. If you didn’t get a chance to review them, go back and do so! You’ll learn all about buyer behavior and the psychology that’s the root of it all. You’ll also find out why CTAs are so important, why some fail, and what’s the best way of using them. Once you’re done, come back for this final part of your guide to the best emails! Email StructureTypes of LeadsDirect LeadsIndirect Leads3 Steps to Your Best Emails Email Structure Every successful email has 3 parts: LeadBodyClose The lead is the attention grabber. You have to get your reader’s attention in less than 5 seconds. The body is where you present the benefits of your product. The close is where you’ll put your call to action. Just because every successful email has 3 sections doesn’t…
Are you an email marketer looking for some extra tips and pointers to move your emails from good to great? Or maybe you have your own service agency and you’re looking for ideas on how to teach your clients how they can get better at email marketing. Or maybe you don’t know anything about email marketing…and you want to learn. Either way, this blog post will help you! Regardless of who you are or your level of experience, we promise: you’ll come away with practical tips on how to get started and how to get better. Keep reading! First of all, let’s make sure that we’re all on the same page. Let’s understand what email marketing is not. Email marketing is not hard selling. And it’s not fake scams. Email marketing circles around relationships. Think about it – why do you write an email? You write an email because you…
What is Email Automation? Email automation is a way to utilize marketing tools to trigger automated messages to a person based on an action they took or didn’t take. Using marketing automation software leverages email marketing to strengthen relationships with your existing customers, create connections with new subscribers, and maximize your revenue with email. You are able to automatically send the right relevant messages to the right audience at the right time, instead of manually sending a marketing email every single time you want to connect with your customers. Benefits of Email Automation Email marketing automation is executed by robust email automation software to increase customer loyalty by keeping your customers engaged. Email automation should be utilized to tell a story to customers, making email marketing a conversation between the brand and the customer. Some of the benefits of email automation include: Sending a personalized email to prospective customersScheduling an…
It’s that time of the year again – all business owners, especially those in the ecommerce marketing space, probably starting to send a high volume of emails. Every year at Maropost we see at least a 200% increase in send volume over the holiday season compared to other times. Just last year we processed more than 429 million emails during the Black Friday & Cyber Monday season. Over the past few weeks, we shared a couple of holiday-related tips aimed at boosting sales this season. In this blog, we’ll talk about a marketing strategy that will help you achieve high deliverability rates, maximize your ROI on your holiday emails and minimize cart abandonment during this busy shopping season. Keep reading for the best holiday sale checklist! Begin NowSend Relevant & Valuable Content Stand Out from the CrowdUtilize Gmail AnnotationsOptimize for MobileTry SMS Don’t Stop Me Now Geek Out a Bit Avoid…
Email marketing is one of the oldest and most reliable mobile marketing strategies out there. With the right elements in place, emails could be your ultimate weapon in marketing and improving your marketing campaign. But wait…what is email marketing automation? Email marketing automation is basically sending out email campaigns automatically based on triggers (or automation workflows), categories, segments and schedules you create and set. You no longer have to type and send out a hundred emails every day manually (very time-consuming!). Instead, with automation you can arrange a set of messages and schedule them for a particular audience. A successful email marketing automation strategy can: Boost engagement along the customer journey Increase revenue Improve efficiency Are you excited yet? Now you might be wondering asking: “How can I build a successful email marketing automation strategy?” There are several different ways to do this, but we are here to give you the best. Here are five…