Statistical Observatory
Our annual appointment with an analysis of the previous year’s email campaigning is back: this time we take stock of the performance of Email Marketing not only in the post-Covid scenario, but also (and above all) in twenty years of MailUp history. Here are our key insights. MailUp’s 2022 Statistical Observatory is finally here! The annual analysis on email channel performance could not miss in the year MailUp’s twentieth birthday. This time the study helped to take stock of companies’ Email Marketing and the evolution of results and market trends throughout the MailUp platform’s twenty years. For this special year, we studied: the main metrics of Email Marketing in a complete overview of 2021the distribution of items throughout the yearthe results obtained by DEM, newsletters and transactional emails in each sector the trend of the 50 sectors of our customers basin’s merchandisee-commerce performance The report also put specific focus on the…