Top Deliverability’s Blog
HubSpot: Why Every Company Needs to Know Its Core Competencies
- May 16, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a interesting blogpost:
Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let’s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, “Isn’t this a value proposition? ” Not exactly. While both are used to differentiate you from your competitors, competencies are what you leverage to support your value proposition. For instance, at Uber, their value proposition is “Always on, always available.” What’s their core competency? An easy-to-use app and reliable access to its services at any time of the day. Establishing your core competencies early on is incredibly valuable, as it can inform your marketing strategy moving forward. You can use them in your messaging to attract your target audience and stand out among your competitors. If…
More here: Why Every Company Needs to Know Its Core Competencies
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