email marketing tips
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and therefore present e-commerce businesses with a significant opportunity to boost sales. However, to capitalize on this opportunity, it is important to plan ahead. Here are some tips from Maropost on how to prepare for Black Friday and Cyber Monday like a pro: Start Early The best time to start preparing for Black Friday and Cyber Monday is in the summer. This will give you plenty of time to plan your promotions, stock your inventory, and test your website for traffic spikes. Start by brainstorming a list of products that you want to offer on sale. Consider, what products are popular with your customers? What products have been sitting in your inventory for a while? What products can you get a good deal on from your suppliers? Once you have a list of products, start planning
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and therefore present e-commerce businesses with a significant opportunity to boost sales. However, to capitalize on this opportunity, it is important to plan ahead. Here are some tips from Maropost on how to prepare for Black Friday and Cyber Monday like a pro: Start Early The best time to start preparing for Black Friday and Cyber Monday is in the summer. This will give you plenty of time to plan your promotions, stock your inventory, and test your website for traffic spikes. Start by brainstorming a list of products that you want to offer on sale. Consider, what products are popular with your customers? What products have been sitting in your inventory for a while? What products can you get a good deal on from your suppliers? Once you have a list of products, start
So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.
So you’ve launched your first email marketing campaign. (We bet you that little task took longer than you thought!) Whether promoting a new product or attracting leads, it takes some time to pull the right headlines, copy and images together. But that’s just the first step. The next is knowing how to measure your newsletter or email marketing KPIs. But before you can start tracking, you must know what you’re measuring. Not all email marketing campaigns are about generating sales (although that’s likely your ultimate goal). For example, you may have other goals, such as: re-engagement generating brand awareness education (e.g. a blog or eBook) growing another email list collecting additional data on subscribers Too many marketers are tracking just 3-5 KPIs for their email campaign metrics. But when it comes to KPIs for email marketing there are around 10 KPIs you need to watch to get the complete picture.
When done correctly, email drip campaigns yield remarkable results. Email is one of the best marketing channels around. For every dollar spent, marketers generate an ROI of $38, making email marketing more profitable for customer acquisition than social media. But standalone email newsletters do little to nurture and retain leads. New subscribers will only receive fresh emails from the moment they join up, not previous ones that were equally useful. However, email automation strategies drive better conversions because they help you nurture relationships with subscribers. The result? Increased click-through rates, audience engagement and trust. Here’s your complete guide to email drip campaigns and how to make it work for you. Why are Email Drip Campaigns Necessary?Five Kinds of Email Drip Campaigns to ConsiderWelcomingBirthdaysCart AbandonmentCross-selling or UpsellingPromoting Special OffersGet Started with Email Drip Campaigns Today Why are Email Drip Campaigns Necessary? Email drip campaigns are automated email sequences sent on a
Email marketing is one of the marketers’ go-to solutions for promoting businesses online. It’s still one of the most trusted digital marketing channels. In the past few years, communication apps such as Slack, Microsoft Teams, etc., have been coined the term “email killers”. But is this true? Have these communication apps replaced the mighty email? We will explore the challenges faced by email marketers in this article. The short answer is “Nope!” With a projected 4.3 billion email users by 2023, email marketing remains one of the best ways to connect with your customers. With nine out of ten marketers relying on email marketing to distribute content organically, it still holds the title of the top channel for growing small and medium-sized businesses. ROI for email marketing campaigns can go up to 4200%. Email marketers also face an endless cycle of strategizing and executing a marketing campaign. Email marketing is
Just recently we launched a series of articles that walk you through creating your best emails yet. If you didn’t get a chance to review them, go back and do so! You’ll learn all about buyer behavior and the psychology that’s the root of it all. You’ll also find out why CTAs are so important, why some fail, and what’s the best way of using them. Once you’re done, come back for this final part of your guide to the best emails! Email StructureTypes of LeadsDirect LeadsIndirect Leads3 Steps to Your Best Emails Email Structure Every successful email has 3 parts: LeadBodyClose The lead is the attention grabber. You have to get your reader’s attention in less than 5 seconds. The body is where you present the benefits of your product. The close is where you’ll put your call to action. Just because every successful email has 3 sections doesn’t…
Are you an email marketer looking for some extra tips and pointers to move your emails from good to great? Or maybe you have your own service agency and you’re looking for ideas on how to teach your clients how they can get better at email marketing. Or maybe you don’t know anything about email marketing…and you want to learn. Either way, this blog post will help you! Regardless of who you are or your level of experience, we promise: you’ll come away with practical tips on how to get started and how to get better. Keep reading! First of all, let’s make sure that we’re all on the same page. Let’s understand what email marketing is not. Email marketing is not hard selling. And it’s not fake scams. Email marketing circles around relationships. Think about it – why do you write an email? You write an email because you…
