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Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you can’t blame them. If left to their own devices, leads will go from hot, to tepid and eventually cold. Lead nurturing is a critical component in growth hacking, a growing branch of marketing that allows you to use creative, low-cost strategies to help your business acquire and retain customers. Rather than spending resources on forever finding new customers, it’s actually more cost-efficient to nurture existing leads more effectively. To do that, we need to continually deliver valuable content, escalate engagement, and optimize a lead generation framework that takes the buyer’s persona into consideration. Sound like…
Often, you’ll hear affiliate marketing touted as a way to make money in your sleep. That’s because once the affiliate sets up a campaign, it can generate passive income for months and even years to come. For businesses, it’s a low-maintenance way to reach potential customers and increase sales. That sounds like a win-win. But […] The post A Guide to Affiliate Marketing appeared first on SendGrid.
If you can prove that your marketing activities actually made an impact on your business, you’ll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer’s dream, right? But how do you find the right metrics to measure and prove marketing ROI to your boss and stakeholders? With the help of this guide and a free marketing ROI excel template, you’ll learn how to calculate your marketing ROI with Excel to secure more resources for your marketing team. For example, if you’ve been running an $800 marketing campaign for three months, and average sales revenue was $2,400 for those three months, your marketing ROI would be: 200% = ($2,400 – $800)/$800 If math isn’t your cup of tea, use a marketing ROI calculator to do the heavy lifting. The free ROI calculator below considers five factors of your marketing campaign to produce an accurate ROI…
Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. So, how do busy social media managers keep their ducks in a row? We asked the people who run social media for their brands from across the U.S. for their best tips on staying organized. Here’s what they shared with us. 1. Keep an updated content calendar. Planning out social media posts is time-consuming, so keeping track of it all with a content calendar can help cut down on time. “I keep an updated content calendar that includes all our social networks and the types of content we’ll be posting on…
Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders. Follow Along With HubSpot’s Free Ad Plan Template In this post, we’ll explain what an advertising plan is and highlight the major sections you should include in your advertising plan so you can guarantee your next campaign is a success. Advertising Plan Template Pro Tip: HubSpot created the following advertising plan template for you to download so you can organize your advertising campaign — it’s broken down into relevant sections and can be shared with your stakeholders when it’s completed. In it you’ll find: Advertising campaign outline, Advertising campaign timeline, and Advertising budget template. Download this Advertising Planning Kit Now…
Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are able to identify over 21% of visitors on homepage Only 28% of marketers surveyed have a post-cookie strategy Half of respondents say that lack of resources hinders them London, March 17, 2022 – Mapp, the international provider of insight-based customer experience, has surveyed marketing priorities and industry trends for the current year, as it did in 2021. Around 700 companies from industries such as finance, media, telecommunications and retail took part in the survey in January 2022 in Germany, the UK and Italy. The below summarises the findings for the UK: Brief look back at 2021: Growth despite continuing difficult conditions The pandemic has led to a change in consumer behaviour in 2021 and brands with e-commerce platforms were able to benefit from this: 78% of the marketers surveyed said they were able to…
This article is part of our unPredictions series — no guesswork, no lofty trends, just real commerce marketing priorities to help you drive customer engagement…
This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands…
It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring – a 15-year high. Regardless of the state of the economy and your talent pool, to succeed long-term, your business should be able to hire and retain the best, most talented employees. But hiring can be a daunting task, which is why you need a talent acquisition strategy. To succeed long-term, it’s critical you attract and retain talented employees regardless of vacant roles. Talent acquisition can help you do this, while solving for long-term organizational needs. Now that you understand what talent acquisition is and how it differs from recruitment, let’s dive into the most effective talent acquisition strategies. Here are eleven critical talent acquisition strategies to ensure you’re finding the best people. 1. Align with your business goals. Consider your business…
Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few. For companies hoping to reach their audiences across multiple channels, engaging in media planning is a must. However, it’s almost impossible to pull off without media planning tools that give you insight into your efforts. To help you with your media planning efforts, we’ve compiled a list of the essential media planning tools, templates, and software to use this year. Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones…to name a few. 1. HubSpot Media Planning Template [Featured Resource] Image Source HubSpot’s paid media template will help you keep track of how much you’re spending on paid media, where your messages have gone out, and how much attributable…