email newsletter
Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. While there are dozens of routes you can take when creating email marketing content that aligns with your audience’s preferences, we’re sharing some content inspiration that will ensure you’re sending compelling emails that your subscribers will look forward to seeing in their inboxes. While this list isn’t exhaustive, it’s full of effective and inspiring ideas to help you start creating an email program that meets your objectives, engages your subscribers and keeps your content fresh and exciting (regardless of your industry!). 1. The welcome journey Welcome emails — boasting the highest open and engagement rates in an email series — are the messages subscribers expect to see in their inboxes, especially after subscribing or making their first purchase from your brand. The welcome email is an opportunity for you to not
Here’s a question I get asked a lot: What platform should I use for my email newsletter? And of course, the answer is, it depends, not only because I’m a weirdo who built his own email newsletter platform. Spam Resource is fully homegrown, with signup form code that dates originally back to the late 1990s (double opt-in is timeless, ha ha), to my own custom RSS->email scraper and message builder. But you’re not me, and so I don’t expect you to build it all yourself. So the question becomes, what then? I’ve used Mailchimp and AWeber a lot recently, Beehiiv looks pretty neat, and I don’t know anything at all about ConvertKit. And for the platforms that I have used, I don’t know if I know enough to guide you one way versus the other. So, allow me to defer to Dan Oshinsky, who back in December, shared his guide to
Hey, people were freaking out five years ago about how Mailchimp was for sure going to shut down email newsletter service TinyLetter. It turns out that the concern was prescient, though just a bit premature. Here we are, five years later, and now Mailchimp has just announced that it is shutting down TinyLetter at the end of February, 2024. Mailchimp sent the following announcement to TinyLetter users on Wednesday, November 29th: In 2011, Mailchimp acquired a small newsletter service called TinyLetter to expand our offerings and make it easy for people to send updates, digests, and dispatches to their fans and friends. Over the years, TinyLetter took on a life of its own, and we’ve loved watching you share your work and build communities around your newsletters. Since then, our business priorities have evolved, and we’ve been laser focused on building tools to serve marketers and help small businesses grow.
I almost forgot to share this recap over here on Spam Resource, but better late than never! Back in August, Jennifer Nespola Lantz and I put on our (very fashionable) Kickbox deliverability consultant bucket hats and presented a webinar called “A Small Publisher’s Guide to Email Deliverability.” If you’re a newsletter publisher, or a small one-man-band type of sender, or sending out news updates on behalf of a local (or hyper-local) news org, you’re who we were attempting to reach with this one.Why? Because at this level, you might know a tiny bit about deliverability, but it’s just you, and you’re not some million dollar company with platinum level support from some sort of Marketing Cloud, so you don’t always know what to watch out for when it comes to deliverability pitfalls. Jen and I guide you here on what you need to know to stay out of the way
Are you a newsletter sender or small publisher? If so, and if you’ve run into deliverability problems, you’ve probably found that you’re small potatoes when it comes to getting help getting climbing back to the inbox. Tier 1 support isn’t always that great, and paid consulting gets real expensive real fast. And the whole time you’re wondering, if I was a bigger sender, would I get treated this way by my ESP or by ISPs? And you can get caught in the middle, between blocklists and ESPs and ISPs and anti-spam groups and people who want to prove a point or pick a fight and block certain kinds of mail, whether it be all customers of platform X or picking on people who don’t use double opt-in.So what do you do, if that’s you? You come to our webinar, of course, and get to know Jennifer Nespola Lantz and myself.
Hey! Simon Harper of SRH Design has a cool email newsletter you’ll want to sign up for, if you want to learn more about email marketing, Mailchimp and more. It’s called Mailchimp Mondays / Mail Mondays, and you can sign up here. He’s got WordPress Wednesday and Find-it Friday emails on offer, as well. Check ’em out!It’s always great to see other folks engaging in knowledge sharing to help spread marketing smarts and best practices far and wide! Thanks for that, Simon!
Often, you’ll hear affiliate marketing touted as a way to make money in your sleep. That’s because once the affiliate sets up a campaign, it can generate passive income for months and even years to come. For businesses, it’s a low-maintenance way to reach potential customers and increase sales. That sounds like a win-win. But […] The post A Guide to Affiliate Marketing appeared first on SendGrid.
Employee loyalty isn’t something you automatically get. If the record-breaking resignation numbers in recent years have shown us anything, it’s that you have to continue to earn your employees’ engagement and loyalty. However, internal communications can often come as an uncreative afterthought in organizations, which is made glaringly apparent by the 34% of company newsletters that go unopened. Let’s be real; we’ve all received those jargony, high-level corporate newsletters with massive blocks of copy we’re never going to read. However, done right, internal newsletters have the power to inspire, cultivate company culture, and keep teams aligned. Internal company newsletters are a powerful tool and should be approached with the same effort and intentionality that you put into any email marketing. 1. Start with what’s most important to your employees We might break some hearts here, but your internal newsletter is not first and foremost about how awesome your leadership team…
A quick roundup of Mailchimp alternatives for those who are looking for an ESP, or looking to make a switch. When it comes to growing your business, there’s perhaps no medium more important than email. With an ROI that can reach $44 for every $1 spent, email is an incredibly effective medium when it comes to customer acquisition. But, starting and growing a business is a lot of work, and often, email marketing can be buried at the bottom of a too-full plate. And priority #1 for an email service provider (ESP) is something powerful, but easy to get started with. Mailchimp can be a great option for some businesses. With a suite of online marketing tools, they can be a great one-stop-shop for businesses, it can also be overwhelming. And marketers who need a powerful, but easy-to-use email marketing tool may find that getting started with Mailchimp is a…