Advertising

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time—which is why there are 18 in this post instead. But why are these some of the best ads of all time? Because of the impact they had on brand growth and because they hit on some universal truth that makes them memorable years after they first began. In fact, some of us might not have even been alive when these campaigns first aired. But to know what makes an advertisement great, you must first understand what an advertisement is. Advertisements Types of Advertisements Advertising Campaign The Best Advertising Campaigns of All Time (And What Made Them

Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of a lawsuit. In this post, we’ll delve deeper what comparative advertising is, give real-life business examples, explain the legality of using the strategy, and present pros and cons that you can use to make the best decision for your business.   With half of US adult internet users stating that advertising helps them to discover and find products or services that interest them, getting your brand messaging right is crucial. Through messaging, like comparative advertising, you can communicate the value of your product or service to your audience.   Since the 1960s and ’70s, companies

When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists. You’ve set aside some marketing dollars to spread awareness and attract people to your brand and your website. You’ve looked into a variety of advertising options, and determined that pay-per-click (PPC) advertising is a sound way to spend your marketing budget. After all, you only pay when users click on your ad, so you only pay to advertise to people who are at least mildly interested in what you offer. PPC advertising can provide a healthy return on investment – unless you become the victim of click fraud. By understanding what click fraud…

When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. What Is Quora? And Who Uses It? Quora is a social question-and-answer website, founded in 2009. Over the years, Quora has earned a reputation for crowd-sourcing the best responses to questions based on a Q&A engine of curious and highly engaged users. In June 2017, Quora launched its advertising services, and businesses are seeing significant ROI from advertising on Quora. Why? Quora users are 20% more likely to have authorized a business purchase. They’re 65% more likely to report a college degree. They’re also 37% more likely to be a manager. And they’re 54% more likely to report an annual household income of more than…

Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders.  Follow Along With HubSpot’s Free Ad Plan Template   In this post, we’ll explain what an advertising plan is and highlight the major sections you should include in your advertising plan so you can guarantee your next campaign is a success.  Advertising Plan Template Pro Tip: HubSpot created the following advertising plan template for you to download so you can organize your advertising campaign — it’s broken down into relevant sections and can be shared with your stakeholders when it’s completed. In it you’ll find: Advertising campaign outline,  Advertising campaign timeline, and  Advertising budget template. Download this Advertising Planning Kit Now…

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, we often struggle to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make for quality advertising. That’s what we’ll cover in this guide. Advertising is one of the oldest types of marketing and aims to influence the actions of its audience to buy, sell, or do something else. Good advertising is designed to be extremely influential, memorable, and, at times, risqué. But, how…

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, one 2018 study found that rich media ads outperform standard banner ads by 267%. With statistics like that, it’s time to consider incorporating these ads into your paid media strategy. Below, let’s discuss what rich media ads are and how they’re different from other ad formats. Then, we’ll review how to create one for your company and look at some examples to inspire your own ad campaigns. Rich media ads usually take much more time, effort, and capital to create. Why? Well, a static ad typically includes only three elements: An image, a…

And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it’s the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year. There’s certainly a lot to consider — the continuing impact of the global pandemic, the massive shift to digital advertising, and the rise of platforms like TikTok — to name a few. Simply put, what worked for your marketing strategy in the past might not fly in 2022. Ready to explore the future of marketing? Let’s look at all different types of advertising, and the 6 types brands are investing in this year. 1. Video Advertising As marketers look for innovative ways to engage audiences, video has become an integral part of the conversation. Video advertising uses videos to promote products and services, educate or entertain consumers, and…

It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?” Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences? In this post, we’ll discuss how advertisers have navigated the iOS 14 mobile tracking changes and give you a few tips on how to have continued success with social media and online advertising. Wait, what happened with the iOS 14 update? To summarize, at the beginning of 2021 Apple released a new update that would impact the way that advertisers reach their audience. With the iOS 14 update users needed to opt-in, or give permission, to an app to track their activity…

As a marketer, we’ve been talking about personalization and responsive advertising for some time now. And that trend isn’t going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous). Additionally, the ways people search are changing. Google found that 15% of search queries every day are new searches they’ve never seen before. That’s why starting June 30, 2022, responsive search ads will be the only search ad type that can be created or edited in Google standard search campaigns. The goal is that this change will help simplify the way you create search ads and make it easier to drive performance. To prepare for this upcoming change, let’s discuss what responsive search ads are and the best practices for creating them. The goal is to show a different combination of titles and descriptions for different users depending on their unique…