Business Insights

Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer’s journey is far from linear. Consumers engage with brands through multiple touchpoints before they make a purchase. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. They have to wade through cobbled data from different sources, spend hours crunching numbers in spreadsheets, or wait for a marketing ops resource to help them. Unless they’re using marketing attribution reporting. But what is marketing attribution? And how can you use it to improve your marketing strategy? Keep reading, or jump to the section you’re looking for: What is marketing attribution? What is an attribution report? Types of Attribution Models How to Use Marketing Attribution Reports GDPR Considerations Marketing Attribution Best Practices Marketing Attribution Tools

As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies. But with a million and one other things fighting for your attention, it can sometimes be challenging to stay up to date. Fortunately, there’s a tool to help you succeed: KPI dashboards. KPI dashboards can help you check in with various aspects of your business and make sure everything’s running smoothly. Let’s take a closer look at what KPI dashboards are and what they can do to help your marketing team succeed in 2022 and beyond. Every department from sales to operations needs a dashboard, and dashboards are especially helpful for marketing. Between about a dozen online channels to consider (plus offline marketing efforts), numerous elements go into creating and sustaining a healthy marketing ecosystem. A KPI dashboard helps marketers and…

Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities. While many tools can help you visualize data, none compare to Google Data Studio, which is entirely free and accessible to all (even if you don’t have any data of your own!). Like most Google tools, Data Studio can be hard to master, but it’s well worth it. Once you’ve gotten comfortable with its features, you can use it to create stunning and informative reports for your clients, coworkers, or leadership team. This guide will walk you through the most useful Data Studio tools. We’ll start with the basics before moving into the intermediate features. Finally, we’ll go over the advanced options. 1. Log into Data Studio To log in to Data Studio, you’ll need a Google account — I…

If you can prove that your marketing activities actually made an impact on your business, you’ll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer’s dream, right? But how do you find the right metrics to measure and prove marketing ROI to your boss and stakeholders? With the help of this guide and a free marketing ROI excel template, you’ll learn how to calculate your marketing ROI with Excel to secure more resources for your marketing team. For example, if you’ve been running an $800 marketing campaign for three months, and average sales revenue was $2,400 for those three months, your marketing ROI would be: 200% = ($2,400 – $800)/$800 If math isn’t your cup of tea, use a marketing ROI calculator to do the heavy lifting. The free ROI calculator below considers five factors of your marketing campaign to produce an accurate ROI…