behavioral targeting

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. Thankfully there are plenty of avenues for online free advertising. It can be frustrating when your budget dictates how many people your business can reach. We’ve compiled some free and inexpensive ways to promote your local business: How to Advertise a Local Business How to Get Free Advertising How to Advertise on Google for Free 1. Use Google My Business to optimize for local search. One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results. Ranking high in local search shows you’re a legitimate and relevant company: you wouldn’t rank

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time—which is why there are 18 in this post instead. But why are these some of the best ads of all time? Because of the impact they had on brand growth and because they hit on some universal truth that makes them memorable years after they first began. In fact, some of us might not have even been alive when these campaigns first aired. But to know what makes an advertisement great, you must first understand what an advertisement is. Advertisements Types of Advertisements Advertising Campaign The Best Advertising Campaigns of All Time (And What Made Them

Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of a lawsuit. In this post, we’ll delve deeper what comparative advertising is, give real-life business examples, explain the legality of using the strategy, and present pros and cons that you can use to make the best decision for your business.   With half of US adult internet users stating that advertising helps them to discover and find products or services that interest them, getting your brand messaging right is crucial. Through messaging, like comparative advertising, you can communicate the value of your product or service to your audience.   Since the 1960s and ’70s, companies

Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders.  Follow Along With HubSpot’s Free Ad Plan Template   In this post, we’ll explain what an advertising plan is and highlight the major sections you should include in your advertising plan so you can guarantee your next campaign is a success.  Advertising Plan Template Pro Tip: HubSpot created the following advertising plan template for you to download so you can organize your advertising campaign — it’s broken down into relevant sections and can be shared with your stakeholders when it’s completed. In it you’ll find: Advertising campaign outline,  Advertising campaign timeline, and  Advertising budget template. Download this Advertising Planning Kit Now…

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, we often struggle to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make for quality advertising. That’s what we’ll cover in this guide. Advertising is one of the oldest types of marketing and aims to influence the actions of its audience to buy, sell, or do something else. Good advertising is designed to be extremely influential, memorable, and, at times, risqué. But, how…

Remember when “surfing the net” meant traversing a minefield of unwelcome pop-up ads? When “digital advertising” referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it’s still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we’re headed — and where there’s still room for improvement.   Check out a condensed history of online advertising below. The History of Online Advertising 1994: The first banner ads appear Image credit: Wired On October 27, 1994, the world of advertising was forever transformed by a small graphic bearing the presumptive words, “Have you ever clicked your mouse right here? You will,” in a kitschy rainbow font. The age of banner ads had officially begun. You can thank (or blame?) Wired magazine’s former online off-shoot HotWired for introducing the world to the enduringly ubiquitous…

Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.  In this blog post, we’ll talk about what ad management is, outline high-quality ad management software, and explain why they’re beneficial for all businesses. What is advertising management? Advertising management is overseeing different marketing activities and responsible individuals to ensure that campaigns are running effectively and target marketings are being reached.  Depending on your business needs, advertising management can focus on various metrics that contribute to campaign success, like ROI or conversions or media placements that make sense for where your target audiences are.  As there is often a lot to keep…