Top Deliverability’s Blog
HubSpot: How to Calculate Marketing ROI [+Free Excel Templates]
- March 17, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another insightful post:
If you can prove that your marketing activities actually made an impact on your business, you’ll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer’s dream, right? But how do you find the right metrics to measure and prove marketing ROI to your boss and stakeholders? With the help of this guide and a free marketing ROI excel template, you’ll learn how to calculate your marketing ROI with Excel to secure more resources for your marketing team. For example, if you’ve been running an $800 marketing campaign for three months, and average sales revenue was $2,400 for those three months, your marketing ROI would be: 200% = ($2,400 – $800)/$800 If math isn’t your cup of tea, use a marketing ROI calculator to do the heavy lifting. The free ROI calculator below considers five factors of your marketing campaign to produce an accurate ROI…
Read more here: How to Calculate Marketing ROI [+Free Excel Templates]
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