email marketing
We all know how flooded the average email inbox is today. And, while email marketing remains one of the most effective tools in the marketing toolbox, millions of emails go by unnoticed, unopened, and unread every day. So, how can you avoid such a sad fate for your emails? And, what can you do to increase email engagement and get those coveted clicks on your CTA buttons? Read on for ten actions that will increase your email engagement and save your emails from ending up in the trash folder. 10 Ways to Improve Email Engagement 1. Always send a welcome email. The first email you send to a customer is usually a welcome email. The average open rate for a welcome email is 50%, which makes it much more effective than regular newsletters. If we bear in mind that 76% of people expect a welcome email immediately after subscribing to…
Email campaign reporting can be a pain, but it’s pivotal to your email marketing success. Here’s why it’s so important, and how to get it right. Email marketing continues to be one of the most cost-effective and powerful online marketing tools for communicating directly with prospects and existing customers. According to a study by the Data & Marketing Association, the value of email marketing continues to rise: ROI from email marketing is roughly $57 for every dollar spent; an increase of $13 dollars since the previous study. The Lifetime Value (LTV) of each individual in an email marketing database has risen by 33% year over year. Email marketing has an impact on important business development drivers. The primary objectives of email campaigns are sales (62%), engagement (50%), brand awareness (47%), and building loyalty (45%). To get to this level of ROI, email marketers need to pay attention to how their…
After months of building up anticipation, Apple has recently launched iOS 15. The new OS comes with various advanced privacy features. The companies’ declared goal is giving users more control over how their data is being used – which will affect targeting for marketers. We had a closer look at the update to best prepare you for the changes. Apple’s iOS 15 update is a game-changer for users regarding data protection. It controls and prevents data usage, data storage and data sharing capabilities for apps on iPhone and iPad. After making data protection a priority in past releases such as iOS14, Apple is expanding its efforts on adding more privacy features. Those iOS 15 features are presenting an entire industry with a completely new set of challenges. Email tracking as we know it is particularly affected by the update. iOS 15 brings significant chances for email tracking iOS 15 makes…
One of the best known Email Design mantras is: concentrate the email focus on the part above the fold to avoid user scrolling. Now, is this still valid in 2021? We have kept the focus of key message content in the above-the-fold part for years in our articles about Email Design. In 2021, we questioned the validity and current relevance of this mantra. We wanted to know if it’s still a key best practice or, as trends and market logic have changed, has become outdated. Keep reading the article to find out our results! What is above the fold and why does it matter? Above the fold refers to “the upper part.” But what does it mean? It refers to the split of a traditional newspaper into two parts for arranging and displaying it to the public. Precisely for display purpose, the newspapers’ double folding historically determined the choice of…
Every email marketer has a story about a send that went wrong. So, we asked around and found some good (or terrifying) ones to share. When you work in email, sending a mistake is a matter of when, not if. Ask anyone who’s worked in email for a while, and I guarantee they’ll have a story to tell you about an email send that went wrong. Some, like a small typo, are innocent enough. But others, like sending to the wrong list, are a completely different story. Luckily, email technology has come a long way, and there are helpful resources and features that take the nerves out of pressing send. But this wasn’t always the case, and seasoned marketers have the scars to prove it. We asked around to gather some of the best email marketing horror stories out there, and here’s what we got. One letter makes a major…
We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is vital to conversion success – and we’ve taken a look at some of the practical applications for your own campaigns. But what if you want to go deeper? Let’s take a look at some examples of how you can use these campaigns in your own industry. We’ll run through 3 specific examples, including campaign structures and content ideas, this blog will give you everything you need to get moving with some behavioral insights – let’s rock and roll! Adding neuroscience spice to B2B: The sales supporting nurture There is a common misconception that B2B is vastly different from B2C. I hear the term “stuffy” being used a lot… But in reality, the main…
Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. Table of ContentsWhat are the key dates you should include in your holiday email marketing plan?Choose the days that make the most sense for your business.What emails should I plan to send?Why should I use the three-email series for holiday email marketing?Start your holiday email planning now. What are the key dates you should include in your holiday email marketing plan? Aside from the typical events like Halloween, Thanksgiving, Hanukkah, and Christmas, you’ll also want to take advantage of shopping and giving days like: Black Friday, November 26, 2021Small Business Saturday, November 27, 2021Cyber Monday, November 29, 2021Giving Tuesday, November 30, 2021 Choose the days…
SIGNAL is back with even more to help you market smarter, connect with your customers across channels, and strengthen your brand’s reputation through 2022 and beyond. The post 5 Reasons We’re Geeking Out Over SIGNAL 2021 appeared first on SendGrid.
Is email marketing part of your holiday marketing plans? If you’ve never thought about sending anything more than an annual holiday letter out to your email contacts, now’s the time to rethink that plan. When done right, email marketing can have a major impact on your holiday sales and end-of-year donations. Not sure how to fit email into your holiday marketing plans? We’ve got you covered! Not only are we going to cover how to get ready and how to strategize your holiday email marketing campaigns but we’re also going to provide some great ideas and examples to get you started. Table of ContentsGet ready for your holiday email marketingStrategize your holiday email marketingHoliday email marketing ideas with examplesStart your holiday email marketing today! Get ready for your holiday email marketing We all know how busy the holiday season is and that it can get really hectic really fast. That’s…
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can’t get them to open an email, we can’t get them to click and move further along the buyer’s journey. With the rollout of Apple iOS 15’s new privacy protection features, our open rates are in jeopardy. But is that a bad thing? Let’s start with some information about how this new feature will work. How Apple’s Email Privacy Protection Feature Works After updating an iOS device to iOS 15, upon opening the Apple Mail app you will see a popup asking whether you’d like to “Protect Mail activity.” If you select the “Protect Mail activity” option, Apple will first route your emails through a proxy server to…