Customer Stories
Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. That’s why email marketing is important when it comes to small business marketing. In order to make a decision on whether or not it’s right for your business, it’s important to know the benefits of email marketing. Before we get into the many benefits of email marketing, one of the top benefits can affect your bottom line and therefore needs to be mentioned right away. Email marketing has the highest ROI (return on investment) of all forms of marketing, averaging about $36 in return for every $1 spent. But ROI isn’t the only reason why email marketing…
Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. That’s why email marketing is important when it comes to small business marketing. In order to make a decision on whether or not it’s right for your business, it’s important to know the benefits of email marketing. Before we get into the many benefits of email marketing, one of the top benefits can affect your bottom line and therefore needs to be mentioned right away. Email marketing has the highest ROI (return on investment) of all forms of marketing, averaging about $36 in return for every $1 spent. But ROI isn’t the only reason why email marketing…
There are over 12.9 million women-owned businesses in the United States, and 10 of them were gracious enough to contribute to this collection of the best business advice for women. And that number is drastically rising each year. In fact, between 2014 and 2019, American Express’ State of Women-owned Business report states that “the number of women-owned businesses climbed 21%” while all business, over the same period, increased by only 9%. Clearly, women are joining the small business industry in record numbers. In 1972, women-owned businesses only accounted for 4.6% of all business. Now? It’s around 42%. But if you’re looking to start your own small business, you may be wondering where to start and how to avoid the mistakes other women made along the way. We’ve talked with many successful female entrepreneurs and business owners over the years and have asked them to share their best business advice for…
There are over 12.9 million women-owned businesses in the United States, and 9 of them were gracious enough to contribute to this collection of the best business advice for women. And that number is drastically rising each year. In fact, between 2014 and 2019, American Express’ State of Women-owned Business report states that “the number of women-owned businesses climbed 21%” while all business, over the same period, increased by only 9%. Clearly, women are joining the small business industry in record numbers. In 1972, women-owned businesses only accounted for 4.6% of all business. Now? It’s around 42%. But if you’re looking to start your own small business, you may be wondering where to start and how to avoid the mistakes other women made along the way. We’ve talked with many successful female entrepreneurs and business owners over the years and have asked them to share their best business advice for…
Cyber Monday sales reached $10.8 billion in 2020, an increase of over 15 percent from 2019. Small businesses stand to rake in some major Cyber Monday revenue if they can put together a compelling offer and effectively promote it with an email series. Not sure how to take advantage of all that spending? You’ve come to the right place! In this article, I’ll help you get prepared to send a sales-generating Cyber Monday email, and I’ll share some real Cyber Monday email examples to help inspire your campaign. Table of ContentsWhen is Cyber Monday 2021?How to create a great Cyber Monday email campaignHow to write the best Cyber Monday subject linesThe 4 best Cyber Monday email examplesReal-world example: How one small business made $67,000 from their Cyber Monday emailCyber Monday templates for your email campaign Get all the tools you need to quickly find new customers and grow your retail…
Do you know what holiday emails you’re sending your subscribers this season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. Start with the perfect holiday email template. Then, customize your message to show off your unique products, services, or mission. Need some help getting started? Check out these 30 creative holiday email ideas: Table of Contents1. Holiday preview sale2. Cyber Monday offer3. Free shipping4. Gift card bonus5. Holiday gift guide6. Holiday coupon7. Sample sale8. End-of-year update9. Extended or alternate holiday hours10. Early pricing11. Naughty or Nice12. Say thanks13. Holiday announcement14. Holiday video15. Tie in social media16. Black Friday offer17. Look ahead to the New Year18. Last-minute reminders19. Gift certificates20. Celebrate your success21. Holiday event22. Gift packages23. Small Business Saturday24. Share a story25. Shipping deadlines26. Affordable gift ideas27. Local gift ideas28. Photo contest29. Fundraising campaign30. Giving TuesdayTurn…
Is email marketing part of your holiday marketing plans? If you’ve never thought about sending anything more than an annual holiday letter out to your email contacts, now’s the time to rethink that plan. When done right, email marketing can have a major impact on your holiday sales and end-of-year donations. Not sure how to fit email into your holiday marketing plans? We’ve got you covered! Not only are we going to cover how to get ready and how to strategize your holiday email marketing campaigns but we’re also going to provide some great ideas and examples to get you started. Table of ContentsGet ready for your holiday email marketingStrategize your holiday email marketingHoliday email marketing ideas with examplesStart your holiday email marketing today! Get ready for your holiday email marketing We all know how busy the holiday season is and that it can get really hectic really fast. That’s…
Nobody likes missing out on something big. Make sure you’re planning your holiday promotions ahead of time, so you’re not late to the party! With holiday retail sales reaching over $789 billion in 2020, your business cannot afford to be miss out this holiday season. So let us show you how to create some great holiday promotion and get the word out with professional holiday email templates. In this article, we’ll give you eight great holiday promotion ideas, plus tips for how to make your promotions a success this holiday season. Table of ContentsHoliday promotion ideas to help you sell more1. Try an early bird offer2. Share a holiday gift guide3. Highlight a gift card bonus offer4. Offer free shipping5. Run a holiday photo contest6. Promote your holiday events7. Package your knowledge8. Try a contest or giveaway5 tips to make your holiday promotions successful1. Make sure your message is timely2. Make it…