email marketing
While email marketers plan for the year ahead, it’s important to look back at new strategies that emerged and the learnings you can take forward. Below you’ll hear from industry experts on which email marketing trends they see bringing results in 2022. From technological advances to the impact of Covid-19, the future of email marketing will bring both opportunities and challenges. To make sure you’re prepared, Sendinblue asked 15 email marketing experts which trends they see having the biggest impact this year. Their insights include answers to questions like: Which strategies are likely to bring most success?How can email content better meet subscribers’ needs?What improvements and innovations can we make in email design? By taking on board these predictions, you’ll be best placed to get the most out of your email marketing in the coming year. Looking to power up your email marketing in 2022? Get started with Sendinblue free…
If you run a nonprofit, you know how important end-of-year donations are. The year-end giving season has already begun, and with big days like Giving Tuesday right around the corner, it’s the perfect time to review your end-of-year fundraising marketing plan and make sure you’re set up for success. To help you get ready, we reached out to people who specialize in helping nonprofits succeed to get their best advice for making the most of this important time of year. We also looked at some of our favorite nonprofit resources, and gathered expert tips from other nonprofit professionals. If you’re ready to reach your fundraising goals and set your organization up for success in the New Year, these tips can help! Here are our 35 favorite expert tips for end-of-year fundraising 1. “Plan way ahead, gather the stories and content all year and have a strategy for dissemination. Don’t go it…
Welcome emails are a simple, easy, and effective way to give each new subscriber to your email list a warm, personal welcome. Here are some amazing welcome email examples to inspire your own. You never get a second chance to make a first impression. That’s true of just about anything, but it’s particularly true in the world of email marketing. In a time when people are being bombarded with more marketing messages than ever, it’s important that your brand stands out. Otherwise, you risk becoming completely forgettable. Welcome emails are a great opportunity for a first impression. However, just the act of sending one isn’t going to guarantee anything. Most marketers are using marketing automation like welcome email campaigns nowadays, so if you want to stand out, the key is to be memorable. We’ve hashed out the what and how of welcome emails before, but in this post, we’ll go over…
Do you know what holiday emails you’re sending your subscribers this season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. Start with the perfect holiday email template. Then, customize your message to show off your unique products, services, or mission. Need some help getting started? Check out these 30 creative holiday email ideas: Table of Contents1. Holiday preview sale2. Cyber Monday offer3. Free shipping4. Gift card bonus5. Holiday gift guide6. Holiday coupon7. Sample sale8. End-of-year update9. Extended or alternate holiday hours10. Early pricing11. Naughty or Nice12. Say thanks13. Holiday announcement14. Holiday video15. Tie in social media16. Black Friday offer17. Look ahead to the New Year18. Last-minute reminders19. Gift certificates20. Celebrate your success21. Holiday event22. Gift packages23. Small Business Saturday24. Share a story25. Shipping deadlines26. Affordable gift ideas27. Local gift ideas28. Photo contest29. Fundraising campaign30. Giving TuesdayTurn…
If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry sauce). But before you get to the food, you need to plan out the perfect Thanksgiving email campaign. The truth is, your subscribers are probably bombarded with ecommerce emails, all convincing them to buy what’s on offer. Instead of only capitalizing on the holiday season to boost your sales, why not use this time of year to show your customers how much you appreciate them? Give our tips a try, and you and your customers will be feeling that warm and fuzzy feeling only a Thanksgiving dinner (and email) can bring. Table of Contents Tips…
The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the same time, it’s crazy stressful. So many things to think about all at once: Halloween, Black Friday and Cyber Monday, Christmas, New Year… All this comes at the time of the year when you have to assess how the year went and plan ahead for what’s just around the corner, something that’s even more important in the current climate. Okay, we’re sorry. We didn’t mean to stress you out even more. And to be fair, there’s no reason for you to be that stressed. That’s because Mailjet has a surprise for you… Six brand new responsive email templates that will help you win the battle of…
Giving Tuesday (November 30, 2021) is right on the heels of major retail holidays like Black Friday, Small Business Saturday, and Cyber Monday. It’s the perfect time for your supporters to take a break from the hustle of holiday shopping and embrace the spirit of giving. One of the best ways to fundraise online on this giving holiday is to send out a Giving Tuesday email series. Read on for our tips on sending Giving Tuesday emails that actually inspire donations, along with some examples and templates you can use for a successful fundraising holiday! Table of ContentsHow can your organization get donations this Giving Tuesday?3 Giving Tuesday email examples that motivate people to donate1. Start with a compelling headline2. Tell a powerful story3. Make giving as easy as possibleGiving Tuesday email templatesDon’t miss out on your Giving Tuesday gifts Keep your organization growing with expert advice and all the…
Email marketing is a powerful strategy. Unlike other marketing activities, it allows you to land directly in the inboxes of your leads and customers and build a direct one-to-one connection with them. The influx of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated. And it’s worth it – the ROI on a well thought-out email marketing strategy is high. In fact, it reaps a higher ROI than any other marketing method, with a median of 122%. But, to get good results, you have to create a strategy that consistently converts. This means putting a series of email marketing tactics into place throughout the sales funnel so you can tweak, measure, improve, and continue to provide a great experience for subscribers. It’s not enough to write up a couple of emails and send them sporadically throughout…
Understand why some subject lines stand out more than others and how you can improve your open rates with these subject line tips and examples. The post Email Subject Lines: Best Practices, Tips, and Examples appeared first on SendGrid.
Whether you’re a small entrepreneur or work for a large enterprise, email marketing is probably one of the most important communication tools that you’re leveraging at the moment. Email marketing involves the art of relationship building and the art of sales. If social media is a valuable vehicle to collect prospects, email communication is the channel that allows you to connect and bond with your prospects, leads, and customers. Regardless of your business type, your ultimate goal is to improve your sales performance and grow your brand’s reputation at the same time. For that reason, you should take a very careful approach in the relationship-building process. Take a look at these nine rules for creating high-converting emails to boost your email marketing game and improve your conversions. 9 Rules for High-Converting Emails 1. Know your audience. Knowing your audience is the first and foremost step to take when building email…